Execute product launches that drive sales and demand
2h 18min | 7 lessons | 5 downloadable resources
In this course, you will learn how to:
- Develop a go-to-market strategy that maximizes product adoption.
- Position your product effectively to stand out in a crowded market.
- Build launch campaigns that create demand before release.
- Align sales, marketing, and product teams for a seamless launch.
- Measure launch success and optimize for long-term growth.
Trusted by marketers at
A great product means nothing if no one pays attention
Bringing a new product to market isn’t just about listing features and hoping customers show up. Without the right positioning, messaging, and execution, even the best products go unnoticed. This course gives you a proven system to generate excitement, create demand, and drive sustained growth, so your product doesn’t just launch, it succeeds.
Master your product launch to drive market success and maximize audience impact
Course Length:
2h 18min. 7 lessons.
Launching a product without a clear strategy leads to missed opportunities and slow adoption. This course is built for marketers and product leaders who want to execute launches with precision, ensuring maximum impact from day one. Learn how to position your product, generate pre-launch momentum, and create a go-to-market plan that drives revenue and retention.
After completing this online course on product launches, you will be able to assist your team and company with:
- Develop a product launch strategy that ensures strong adoption and growth.
- Create positioning and messaging that connects with the right audience.
- Build marketing campaigns that generate demand before launch.
- Align internal teams to execute a seamless, high-impact rollout.
- Track and optimize launch performance to drive ongoing success.
This course is for you if you are responsible for:
- Marketers responsible for launching new products or features.
- Product managers who need a go-to-market strategy that drives adoption.
- Founders bringing new products to market and looking for rapid traction.
- Growth teams focused on increasing revenue through new launches.
- Anyone responsible for making product launches a business success.
Look no further than CXL, this is the best and most recommended course you will find on Product Launches.
Subscribe now and get access
Course Curriculum
Product launches
Course Overview
The Types of Product Launches
How To Set The Right Launch Goals
How To Develop a Go-To-Market Strategy
How To Execute a Successful Launch
How To Measure the Success of Your Launch
Morgan leads product marketing for the global insights business at Momentive (formerly SurveyMonkey). She began her career at Nielsen, consulting for Procter & Gamble on marketing insights. After various B2C & B2B research consulting roles, she discovered a passion for building innovative research technology and bringing new solutions to market.
At Momentive, she was the first product marketer on their insights business, and has since built out the function and grown the business from a single survey panel product to a portfolio of 22 global software solutions that span market, product, and brand insights. Morgan lives in Redwood City, CA with her husband, Alex, and golden retriever, Penny.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Product Launch Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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