Execute product launches that capture market attention
2h 18min | 6 lessons | 5 downloadable resources
In this course, you will learn how to:
- Set strategic goals that align with your product’s market needs.
- Develop an effective go-to-market plan for product launches.
- Enable sales teams with the right training and resources.
- Manage execution across sales and marketing for a seamless launch.
- Track key metrics to evaluate launch success and impress stakeholders.
Some companies who train their teams at CXL
Ensure a seamless, impactful product launch that drives growth
Many companies struggle to achieve impactful product launches due to a lack of strategic alignment and readiness across teams. This course provides essential frameworks for setting clear goals, creating an effective go-to-market strategy, and supporting your sales team with the necessary resources. You’ll also learn how to track launch success metrics effectively, using data to optimize performance and impress stakeholders. With these skills, you’ll improve your product’s market fit and ensure a launch that aligns with your target audience.
Master your product launch to drive market success and maximize audience impact
Course Length:
2h 18min. 6 lessons.
This course provides a complete roadmap for managing successful product launches, from setting strategic goals and creating a go-to-market plan to equipping sales teams and tracking KPIs. By understanding each element of a launch, you’ll gain the skills to ensure impactful releases that meet market needs and exceed stakeholder expectations. You’ll walk away with the ability to execute launches that create lasting brand presence and drive measurable results.
After completing this online course on product launches you will be able to assist your team and company with:
- Creating effective go-to-market strategies.
- Setting and aligning launch goals with business objectives.
- Providing sales enablement resources.
- Managing launch execution across departments.
- Analyzing launch performance metrics for insights.
This course is for you if you are responsible for:
- Launching new products or services.
- Aligning cross-functional teams on launch initiatives.
- Developing marketing strategies.
- Supporting sales teams with launch tools.
- Measuring and reporting on launch success.
Subscribe now and get access
Course Curriculum
Product launches
The Types of Product Launches
How To Set The Right Launch Goals
How To Develop a Go-To-Market Strategy
How To Execute a Successful Launch
How To Measure the Success of Your Launch
Morgan leads product marketing for the global insights business at Momentive (formerly SurveyMonkey). She began her career at Nielsen, consulting for Procter & Gamble on marketing insights. After various B2C & B2B research consulting roles, she discovered a passion for building innovative research technology and bringing new solutions to market.
At Momentive, she was the first product marketer on their insights business, and has since built out the function and grown the business from a single survey panel product to a portfolio of 22 global software solutions that span market, product, and brand insights. Morgan lives in Redwood City, CA with her husband, Alex, and golden retriever, Penny.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Product Launch Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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