Become great at product launches
Learn the tools and methods that are necessary for a successful product or feature launch.
By Morgan Molnar,
Director of Product Marketing @ Momentive
Course length: 2h 18min
Some of the companies that train their teams at CXL:
After taking this course you’ll…
- Know how to set realistic launch goals that motivate your team and focus their efforts.
- Be able to develop a go-to-market strategy, including defining your audience, messaging, pricing strategy, and more to maximize your chances of successful product-market fit.
- Know how to enable your teams with the right training, resources and content to sell and market your new product successfully.
- Be able to manage the execution of sales and marketing activities leading up to launch day and beyond, so your launch goes off without a hitch.
- Know how to track the right metrics and report on your launch progress with confidence so you can WOW your leadership team.
This course is essential for you if…
- You are a product marketer looking to better your skills and become a product launch master.
- You are involved in launching new features or products that are expected to deliver higher deal sizes or contribute a new growth lever for the company.
- You want to increase the effectiveness of your product or feature launches.
- You have launched small features in the past but want to up-level your knowledge for larger, higher-value products.
This course is NOT for you if…
- You are not involved in launching new products.
- You don’t want to increase the impact of your launches.
- You don’t have any new products or features releasing in the next year.
Skills you will master
Morgan leads product marketing for the global insights business at Momentive (formerly SurveyMonkey). She began her career at Nielsen, consulting for Procter & Gamble on marketing insights. After various B2C & B2B research consulting roles, she discovered a passion for building innovative research technology and bringing new solutions to market.
At Momentive, she was the first product marketer on their insights business, and has since built out the function and grown the business from a single survey panel product to a portfolio of 22 global software solutions that span market, product, and brand insights. Morgan lives in Redwood City, CA with her husband, Alex, and golden retriever, Penny.
Your course curriculum
Product launches
1 The Types of Product Launches
2 How To Set The Right Launch Goals
3 How To Develop a Go-To-Market Strategy
4 How To Execute a Successful Launch
5 How To Measure the Success of Your Launch
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Learn Product Launches: FAQ
Who is this course for?
This course is essential for you if…
- You are a product marketer looking to better your skills and become a product launch master.
- You are involved in launching new features or products that are expected to deliver higher deal sizes or contribute a new growth lever for the company.
- You want to increase the effectiveness of your product or feature launches.
- You have launched small features in the past but want to up-level your knowledge for larger, higher-value products.
Some careers that will especially benefit from this course are product marketer, digital marketing manager, content manager, and ecommerce marketer.
What will you learn?
After taking this course, you will:
- Know how to set realistic launch goals that motivate your team and focus their efforts.
- Be able to develop a go-to-market strategy, including defining your audience, messaging, pricing strategy, and more to maximize your chances of successful product-market fit.
- Know how to enable your teams with the right training, resources and content to sell and market your new product successfully.
- Be able to manage the execution of sales and marketing activities leading up to launch day and beyond, so your launch goes off without a hitch.
- Know how to track the right metrics and report on your launch progress with confidence so you can WOW your leadership team.
What does the course include?
Our Product Launch training includes 6 lessons, 5 downloadable resources, 2h 18min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Product Launch Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 18min long.