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Become great at product launches

Learn the tools and methods that are necessary for a successful product or feature launch.

By Morgan Molnar,

Director of Product Marketing @ Momentive

Course length: 2h 18min

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English subtitles Certificate included

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After taking this course you’ll…

  • Know how to set realistic launch goals that motivate your team and focus their efforts.
  • Be able to develop a go-to-market strategy, including defining your audience, messaging, pricing strategy, and more to maximize your chances of successful product-market fit.
  • Know how to enable your teams with the right training, resources and content to sell and market your new product successfully.
  • Be able to manage the execution of sales and marketing activities leading up to launch day and beyond, so your launch goes off without a hitch.
  • Know how to track the right metrics and report on your launch progress with confidence so you can WOW your leadership team.

This course is essential for you if…

  • You are a product marketer looking to better your skills and become a product launch master.
  • You are involved in launching new features or products that are expected to deliver higher deal sizes or contribute a new growth lever for the company.
  • You want to increase the effectiveness of your product or feature launches.
  • You have launched small features in the past but want to up-level your knowledge for larger, higher-value products.

This course is NOT for you if…

  • You are not involved in launching new products.
  • You don’t want to increase the impact of your launches.
  • You don’t have any new products or features releasing in the next year.

Skills you will master

Go-to-market strategyMarket launchMarketing strategyProduct launchProduct marketing

Morgan Molnar

Director of Product Marketing @ Momentive

Morgan leads product marketing for the global insights business at Momentive (formerly SurveyMonkey). She began her career at Nielsen, consulting for Procter & Gamble on marketing insights. After various B2C & B2B research consulting roles, she discovered a passion for building innovative research technology and bringing new solutions to market.

At Momentive, she was the first product marketer on their insights business, and has since built out the function and grown the business from a single survey panel product to a portfolio of 22 global software solutions that span market, product, and brand insights. Morgan lives in Redwood City, CA with her husband, Alex, and golden retriever, Penny.

Your course curriculum

Product launches

1 The Types of Product Launches

Learn the difference between a feature vs product launch, market vs customer launch, and soft launch vs GA launch. Topics covered: Learn the difference between: product launches vs feature launchesmarket launches vs customer launchessoft launches vs ge

2 How To Set The Right Launch Goals

Learn how to align your launch goals with the overall business strategy and get executive buy-in for your launch plans. Topics covered: How to align your launch goals with the strategic goals of your companyHow to set short term goals for your launch p

3 How To Develop a Go-To-Market Strategy

Learn how to leverage market intelligence to make key decisions about your target audience, product name, pricing strategy, and more. Topics covered: Learn how to choose the right name for your product/feature Learn how to create the product messaging

4 How To Execute a Successful Launch

Learn how to manage the execution of sales and marketing activities leading up to launch day and beyond. Topics covered: Choose the right launch tier & accompanying launch tacticsDelegate & hold your partners accountable for their part of the l

5 How To Measure the Success of Your Launch

Learn how to track the right metrics and report on your launch progress with confidence, so you can WOW your leadership team. Topics covered: Determine the right metrics to trackCreate a reporting cadence for leadershipValidate product-market fit Resou

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Learn Product Launches: FAQ

Who is this course for?

This course is essential for you if…

  • You are a product marketer looking to better your skills and become a product launch master.
  • You are involved in launching new features or products that are expected to deliver higher deal sizes or contribute a new growth lever for the company.
  • You want to increase the effectiveness of your product or feature launches.
  • You have launched small features in the past but want to up-level your knowledge for larger, higher-value products.

Some careers that will especially benefit from this course are product marketer, digital marketing manager, content manager, and ecommerce marketer.

What will you learn?

After taking this course, you will:

  • Know how to set realistic launch goals that motivate your team and focus their efforts.
  • Be able to develop a go-to-market strategy, including defining your audience, messaging, pricing strategy, and more to maximize your chances of successful product-market fit.
  • Know how to enable your teams with the right training, resources and content to sell and market your new product successfully.
  • Be able to manage the execution of sales and marketing activities leading up to launch day and beyond, so your launch goes off without a hitch.
  • Know how to track the right metrics and report on your launch progress with confidence so you can WOW your leadership team.

What does the course include?

Our Product Launch training includes 6 lessons, 5 downloadable resources, 2h 18min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Product Launch Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 18min long.