Gain visibility & credibility with integrated public relations for SEO
2h 28min | 10 lessons | 1 downloadable resource
In this course, you will learn how to:
- Combine PR and SEO for long-term traffic and brand growth.
- Secure media coverage that delivers backlinks and search authority.
- Develop content that attracts press attention and ranks in search engines.
- Build relationships with journalists and industry influencers.
- Measure and optimize PR-driven SEO efforts for maximum impact.
Trusted by marketers at
PR without SEO has no lasting impact and SEO without PR struggles to gain authority
A great media mention drives short-term buzz, but without an SEO strategy, it won’t generate long-term value. On the other hand, even the best content struggles to rank if it doesn’t earn authoritative backlinks. The strongest brands know how to merge PR and SEO to amplify both efforts, turning press coverage into sustained search visibility and traffic growth. This course gives you the playbook to make PR work harder for SEO and vice versa.
Master integrated public relations & SEO to increase brand visibility and authority
Course Length:
2h 28min. 10 lessons.
Most brands miss the real value of PR, earned media can fuel search rankings, drive organic traffic, and build lasting authority. Without a strategy, press coverage fades fast, and SEO struggles to gain traction. This course gives you the exact frameworks to transform PR into a long-term growth engine that strengthens brand visibility and search performance.
After completing this online course on integrated public relations & SEO, you will be able to assist your team and company with:
- Earn media coverage that strengthens SEO performance.
- Develop PR campaigns designed to build backlinks and domain authority.
- Optimize press mentions for long-term organic traffic.
- Use digital PR tactics to improve search rankings and brand visibility.
- Measure the impact of PR-driven SEO efforts and refine your strategy.
This course is for you if you are responsible for:
- SEO professionals looking to acquire high-quality backlinks.
- PR specialists who want to maximize the long-term impact of media coverage.
- Growth marketers focused on increasing organic traffic.
- Content marketers who need a scalable strategy for building authority.
- Founders and business leaders looking to strengthen brand visibility and SEO.
Look no further than CXL, this is the best and most recommended course you will find on Integrated Public Relations & SEO.
Subscribe now and get access
Course Curriculum
Integrated Public Relations and SEO
Introduction to PR SEO
Understanding links
PR SEO’s role in brand, investment, and acquisition
The challenges of an integrated strategy
Risk managed PR SEO strategy
What content do you need on your site and why?
Drumbeat PR SEO
What to pitch and how
Press Materials
Measurement, reporting, and targeting
Lexi Mills is a multi-award-winning and data-driven digital marketing expert, specializing in PR SEO and emotionally intelligent business strategy. She’s President of The Future of Search Foundation and CEO of Shift6, an international consultancy that provides professional services and training to agencies, corporations, government entities, and investors.
Lexi’s research focuses on the opportunities and ethics of artificial intelligence, and the growing risk posed by bias within algorithms, particularly in healthcare sectors.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Integrated Public Relations & SEO Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Subscribe to CXL
and get access
✔ 80+ highly practical and detailed marketing courses
✔ Minidegree programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Keep up with AI native marketing tactics and workflows.
Subscribe to our weekly newsletter.
We find and report on AI native marketing case studies, success stories, and playbooks that are working out there right now.
Subscribe to our weekly educational newsletter