Gain visibility & credibility with integrated public relations for SEO
2h 28min | 10 lessons | 1 downloadable resource
In this course, you will learn how to:
- Combine PR and SEO for long-term traffic and brand growth.
- Secure media coverage that delivers backlinks and search authority.
- Develop content that attracts press attention and ranks in search engines.
- Build relationships with journalists and industry influencers.
- Measure and optimize PR-driven SEO efforts for maximum impact.
From CXL, trusted by 90,000+ marketers at companies like these:
PR without SEO has no lasting impact and SEO without PR struggles to gain authority
A great media mention drives short-term buzz, but without an SEO strategy, it won’t generate long-term value. On the other hand, even the best content struggles to rank if it doesn’t earn authoritative backlinks. The strongest brands know how to merge PR and SEO to amplify both efforts, turning press coverage into sustained search visibility and traffic growth. This course gives you the playbook to make PR work harder for SEO and vice versa.
Master integrated public relations & SEO to increase brand visibility and authority
Course Length:
2h 28min. 10 lessons.
Most brands miss the real value of PR, earned media can fuel search rankings, drive organic traffic, and build lasting authority. Without a strategy, press coverage fades fast, and SEO struggles to gain traction. This course gives you the exact frameworks to transform PR into a long-term growth engine that strengthens brand visibility and search performance.
After completing this online course on integrated public relations & SEO, you will be able to assist your team and company with:
- Earn media coverage that strengthens SEO performance.
- Develop PR campaigns designed to build backlinks and domain authority.
- Optimize press mentions for long-term organic traffic.
- Use digital PR tactics to improve search rankings and brand visibility.
- Measure the impact of PR-driven SEO efforts and refine your strategy.
This course is for you if you are responsible for:
- SEO professionals looking to acquire high-quality backlinks.
- PR specialists who want to maximize the long-term impact of media coverage.
- Growth marketers focused on increasing organic traffic.
- Content marketers who need a scalable strategy for building authority.
- Founders and business leaders looking to strengthen brand visibility and SEO.
Look no further than CXL, this is the best and most recommended course you will find on Integrated Public Relations & SEO.
Subscribe now and get access
Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.
Course Curriculum
Integrated Public Relations and SEO
Introduction to PR SEO
Understanding links
PR SEO’s role in brand, investment, and acquisition
The challenges of an integrated strategy
Risk managed PR SEO strategy
What content do you need on your site and why?
Drumbeat PR SEO
What to pitch and how
Press Materials
Measurement, reporting, and targeting
Lexi Mills is a multi-award-winning and data-driven digital marketing expert, specializing in PR SEO and emotionally intelligent business strategy. She’s President of The Future of Search Foundation and CEO of Shift6, an international consultancy that provides professional services and training to agencies, corporations, government entities, and investors.
Lexi’s research focuses on the opportunities and ethics of artificial intelligence, and the growing risk posed by bias within algorithms, particularly in healthcare sectors.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Integrated Public Relations & SEO Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
This is what marketers said after our live workshops and courses
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
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Own plugins on Marketing Brain
AI-Forward Marketing Executive
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Last cohort
Fractional CMO practice, launching
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Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
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Frequently asked questions
About CXL
What is CXL?
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.
Does CXL offer AI training for B2B marketers?
Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.
Where can I learn conversion optimization?
CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value. Includes a 7-day refund window.
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
Quarterly and monthly plans are not covered by the refund policy. However, you can reach out to Support if you’d like to remove the automatic renewal.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the Marketing Engineer cohort and the subscription?
The Marketing Engineer cohort is 8 live weeks, starting 11 January with setup. You build a working marketing system and get certified on it, not on attendance. It comes with the annual subscription.
The subscription gives you access to our library of 80+ B2B marketing and AI courses. The annual subscription also includes every live cohort and new live workshops every month.
Does the Marketing Engineer cohort include access to the full CXL course library?
Yes. The cohort comes with the annual subscription, which includes the 80+ on-demand courses and every minidegree.
It also includes every live cohort in your year, the community and every update to the systems you build.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
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