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Gain visibility & credibility with integrated public relations for SEO

2h 28min | 10 lessons | 1 downloadable resource

In this course, you will learn how to:

  • Combine PR and SEO for long-term traffic and brand growth.
  • Secure media coverage that delivers backlinks and search authority.
  • Develop content that attracts press attention and ranks in search engines.
  • Build relationships with journalists and industry influencers.
  • Measure and optimize PR-driven SEO efforts for maximum impact.

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English subtitles Certificate included
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PR without SEO has no lasting impact and SEO without PR struggles to gain authority

A great media mention drives short-term buzz, but without an SEO strategy, it won’t generate long-term value. On the other hand, even the best content struggles to rank if it doesn’t earn authoritative backlinks. The strongest brands know how to merge PR and SEO to amplify both efforts, turning press coverage into sustained search visibility and traffic growth. This course gives you the playbook to make PR work harder for SEO and vice versa.

Master integrated public relations & SEO to increase brand visibility and authority

Course Length:
2h 28min. 10 lessons.

Most brands miss the real value of PR, earned media can fuel search rankings, drive organic traffic, and build lasting authority. Without a strategy, press coverage fades fast, and SEO struggles to gain traction. This course gives you the exact frameworks to transform PR into a long-term growth engine that strengthens brand visibility and search performance.

After completing this online course on integrated public relations & SEO, you will be able to assist your team and company with:

  • Earn media coverage that strengthens SEO performance.
  • Develop PR campaigns designed to build backlinks and domain authority.
  • Optimize press mentions for long-term organic traffic.
  • Use digital PR tactics to improve search rankings and brand visibility.
  • Measure the impact of PR-driven SEO efforts and refine your strategy.

This course is for you if you are responsible for:

  • SEO professionals looking to acquire high-quality backlinks.
  • PR specialists who want to maximize the long-term impact of media coverage.
  • Growth marketers focused on increasing organic traffic.
  • Content marketers who need a scalable strategy for building authority.
  • Founders and business leaders looking to strengthen brand visibility and SEO.

Look no further than CXL, this is the best and most recommended course you will find on Integrated Public Relations & SEO.

Subscribe now and get access

See Pricing

Course Curriculum

Integrated Public Relations and SEO

Introduction to PR SEO

Join Lexi as she introduces herself and outlines the rapidly growing field of PR SEO. Topics covered: The evolution of search enginesReal life examplesBlending PR and SEO specialityiesChanges in the way we work Resources Historical Google Updates relat …

Understanding links

Links are vital for driving organic traffic to a website via search engines and content placement on other sites. Quality links help to raise domain authority and therefore search engine ranking.

PR SEO’s role in brand, investment, and acquisition

Familiarity = favorability. Topics covered: What are P0 and smart results? What rich search results mean for brands Risk and opportunities Lesson slide deck

The challenges of an integrated strategy

Although the initial stages of getting a team to integrate can be challenging, all work should perform higher when all teams are pushing towards the same goals and supporting each other. Topics covered: Identify the risks of not integrating your strate …

Risk managed PR SEO strategy

A summary of the contextual importance of building an audience for brand marketing, and the difference between audience building and customer acquisition. Topics covered: How to regulate client expectationBuilding trust with clientsAvoid being a “bank …

What content do you need on your site and why?

There are two types of visitors to your site: your customers and journalists. This lesson focuses on how to serve your journalist site visitor. Topics covered: Leveraging anchor contentAssessing media assetsThe anatomy of a press centerHow to structure …

Drumbeat PR SEO

Use the drumbeat approach to communicate a steady stream of large and small actions and stories, over time, to reinforce your client or site’s mission and purpose. Topics covered: Maximizing your forward features How to showcase awards Writing bylines …

What to pitch and how

Pitching is part of the game. This lesson will get you ready. Topics covered: Pitching strategy: from soft sell to day-of-launch How to get multiple exclusives Pitching on the phone Real world examples Resources Lesson slide deck

Press Materials

Journalists are busy and it is imperative that your press materials be presented in a professional manner. High-quality press materials do not go unnoticed. Topics covered: The anatomy of a story for mediaWhat press materials are neededWhere to host yo …

Measurement, reporting, and targeting

What and how to track and measure PR SEO Resources Lesson slide deck

Lexi Mills

CEO @ Shift6

Lexi Mills is a multi-award-winning and data-driven digital marketing expert, specializing in PR SEO and emotionally intelligent business strategy. She’s President of The Future of Search Foundation and CEO of Shift6, an international consultancy that provides professional services and training to agencies, corporations, government entities, and investors.

Lexi’s research focuses on the opportunities and ethics of artificial intelligence, and the growing risk posed by bias within algorithms, particularly in healthcare sectors.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Integrated Public Relations & SEO Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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