Become great at integrated public relations & SEO
Create and execute highly effective PR and link building strategies
By Lexi Mills,
CEO @ Shift6
Course length: 2h 28min
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Create and execute highly effective PR and link building strategies
Through effective integration, you will be able to create measurable scalable results that impact reputation, rankings that don’t date with the google algorithm changes.
After taking this course you’ll…
- Design, execute and promote a PR SEO program that builds brand, links and drives traffic.
- Navigate the challenges of working with other departments and getting critical sign-off on projects and campaigns.
- Measure and report the value of PR SEO work.
- Understand what tools can support your work and how and when to use them.
- Develop excellent on and offsite media relations materials to enhance the impact of your promotional work.
Skills you will master
Lexi Mills is a multi-award-winning and data-driven digital marketing expert, specializing in PR SEO and emotionally intelligent business strategy. She’s President of The Future of Search Foundation and CEO of Shift6, an international consultancy that provides professional services and training to agencies, corporations, government entities, and investors.
Lexi’s research focuses on the opportunities and ethics of artificial intelligence, and the growing risk posed by bias within algorithms, particularly in healthcare sectors.
Your course curriculum
Integrated Public Relations and SEO
1 Introduction to PR SEO
2 Understanding links
3 PR SEO’s role in brand, investment, and acquisition
4 The challenges of an integrated strategy
5 Risk managed PR SEO strategy
6 What content do you need on your site and why?
7 Drumbeat PR SEO
8 What to pitch and how
9 Press Materials
10 Measurement, reporting, and targeting
Show off your hard-earned skills and strengthen your profile.
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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
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The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
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Learn Public Relations and SEO: FAQ
What will you learn in this course?
After taking this course, you will:
- Design, execute and promote a PR SEO program that builds brand, links and drives traffic.
- Navigate the challenges of working with other departments and getting critical sign-off on projects and campaigns.
- Measure and report the value of PR SEO work.
- Understand what tools can support your work and how and when to use them.
- Develop excellent on and offsite media relations materials to enhance the impact of your promotional work.
What does the course include?
Our Public Relations training includes 10 lessons, 1 downloadable resource, 2h 28min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Public Relations Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 28min long.