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Gain visibility with integrated public relations for SEO

2h 28min | 10 lessons | 1 downloadable resource

In this course, you will learn how to:

  • Develop integrated public relations and SEO strategies to improve brand visibility and search rankings.
  • Create and execute effective link-building campaigns that align with PR objectives.
  • Measure and analyze the impact of PR activities on SEO performance using key metrics.
  • Adapt PR and SEO tactics to stay ahead of algorithm changes and industry trends.
  • Utilize media relationships to secure high-quality backlinks and improve domain authority.

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English subtitles Certificate included
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Drive SEO performance & results with integrated PR strategies

Many teams struggle to align public relations efforts with SEO goals, leading to missed opportunities for brand visibility and organic traffic growth. This course teaches you the skills to develop integrated PR and SEO strategies that increase your brand’s impact, create effective link-building campaigns, and adapt to industry trends. Learn how to maximize the value of media placements for SEO, track performance metrics, and establish relationships that increase your domain authority, while improving your brand’s reach and credibility.

Master integrated public relations & SEO to increase brand visibility and authority

Course Length:
2h 28min. 10 lessons.

This course provides you with the expertise to effectively align PR strategies with SEO objectives, helping you use media placements for greater search visibility and domain authority. You’ll gain skills to develop PR campaigns that capture media attention and also generate backlinks and increase organic traffic. Learn how to measure the SEO impact of PR initiatives, adapt campaigns to current SEO standards, and build influential relationships that increase both brand reputation and search rankings.

After completing this online course on integrated public relations & SEO you will be able to assist your team and company with:

  • Developing PR campaigns that align with SEO goals.
  • Building and executing link-building strategies through PR.
  • Evaluating and optimizing the SEO impact of media placements.
  • Strengthening domain authority with strategic content and partnerships.
  • Measuring performance metrics for ongoing PR-SEO alignment.

This course is for you if you are responsible for:

  • Public relations and brand communications strategy.
  • SEO-focused content and link-building campaigns.
  • Media and influencer relationship management.
  • Digital marketing strategy with an emphasis on brand visibility.
  • Analytics and reporting on PR and SEO performance metrics.

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Course Curriculum

Integrated Public Relations and SEO

Introduction to PR SEO

Join Lexi as she introduces herself and outlines the rapidly growing field of PR SEO. Topics covered: The evolution of search enginesReal life examplesBlending PR and SEO specialityiesChanges in the way we work Resources Historical Google Updates relat …

Understanding links

Links are vital for driving organic traffic to a website via search engines and content placement on other sites. Quality links help to raise domain authority and therefore search engine ranking.

PR SEO’s role in brand, investment, and acquisition

Familiarity = favorability. Topics covered: What are P0 and smart results? What rich search results mean for brands Risk and opportunities Lesson slide deck

The challenges of an integrated strategy

Although the initial stages of getting a team to integrate can be challenging, all work should perform higher when all teams are pushing towards the same goals and supporting each other. Topics covered: Identify the risks of not integrating your strate …

Risk managed PR SEO strategy

A summary of the contextual importance of building an audience for brand marketing, and the difference between audience building and customer acquisition. Topics covered: How to regulate client expectationBuilding trust with clientsAvoid being a “bank …

What content do you need on your site and why?

There are two types of visitors to your site: your customers and journalists. This lesson focuses on how to serve your journalist site visitor. Topics covered: Leveraging anchor contentAssessing media assetsThe anatomy of a press centerHow to structure …

Drumbeat PR SEO

Use the drumbeat approach to communicate a steady stream of large and small actions and stories, over time, to reinforce your client or site’s mission and purpose. Topics covered: Maximizing your forward features How to showcase awards Writing bylines …

What to pitch and how

Pitching is part of the game. This lesson will get you ready. Topics covered: Pitching strategy: from soft sell to day-of-launch How to get multiple exclusives Pitching on the phone Real world examples Resources Lesson slide deck

Press Materials

Journalists are busy and it is imperative that your press materials be presented in a professional manner. High-quality press materials do not go unnoticed. Topics covered: The anatomy of a story for mediaWhat press materials are neededWhere to host yo …

Measurement, reporting, and targeting

What and how to track and measure PR SEO Resources Lesson slide deck

Lexi Mills

CEO @ Shift6

Lexi Mills is a multi-award-winning and data-driven digital marketing expert, specializing in PR SEO and emotionally intelligent business strategy. She’s President of The Future of Search Foundation and CEO of Shift6, an international consultancy that provides professional services and training to agencies, corporations, government entities, and investors.

Lexi’s research focuses on the opportunities and ethics of artificial intelligence, and the growing risk posed by bias within algorithms, particularly in healthcare sectors.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Integrated Public Relations & SEO Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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