Master tracking and attribution in Google Analytics 4
Skill level: From absolute beginner to GA4 expert
Total course length: 30+ hours | 6 courses | 100+ bite-sized lessons
50+ downloadable resources
Overview: This course will make you a master of tracking and attribution in Google Analytics 4, and as a result, you’ll be able to –
- Use GA4 data to answer specific business questions for your clients, team members, or boss.
- Track acquisition, engagement, and landing page performance to understand how visitors find you and what they do on your website.
- Easily navigate the GA4 interface, read and interpret data with confidence, and customize reports to share critical insights.
What you can do by the end of your training
With the Google Analytics 4 training program, you’ll be fully capable and confident of delivering critical traffic, engagement, and attribution insights to the people you work with. You’ll also be able to:
- Find your way around GA4 confidently and create dashboards that let you, or anyone else on your team, easily pull out critical insights from your data.
- Crack GA4 data to reveal engagement and conversion problems and use these insights to improve engagement, conversion, acquisition, and retention across website pages.
- Create deeply valuable reports that will help your team, or your clients, make smarter, data-based product, marketing, and strategy decisions.
And these are just the highlights. Click here to check out the full description of the Google Analytics 4 training program.
Bring insane value to your team. And to your clients.
By mastering tracking and attribution in Google Analytics 4, you’ll know how to extract crucial traffic and customer insights that will deliver insane value for everyone you work with.
And it doesn’t matter if you’ve never used Google Analytics. Or if you’re not natural with tech. This course will take you from absolute beginner to GA4 mastery, making it a great fit for:
- Marketing agency generalists – as you’ll now be able to report accurately on on-site behavior, acquisition, campaign performance, and site revenue.
- PPC specialists – so you can make sure all campaigns are properly tracked, and attribution insights are easy to extract and share with others.
- Digital analytics specialists – who want to crack GA4’s new capabilities to unlock new functions, opportunities, and reports.
6 Courses. 30+ Hours. 100+ lessons.
All bundled up in 1 deep training program.
We’ve brought together 6 of our top-rated Google Analytics courses, delivered by world-renowned experts. So you can be confident that this training covers everything thing you need to know about GA4.
Giving you a total of 30+ hours of deep, comprehensive learning across 100+ lessons:
- Each course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
- Each course is delivered by a genuine Google Analytics 4 expert, who have been using GA4 behind the scenes for years – long before it was made available to the public.
- Each course comes with downloadable resources, from templates to step-by-step guides and playbooks. So you’ll always have something on hand to jog your memory, inspire you, or help you out if you get stuck.
- Each course comes with its own final exam and certification so you can prove to your employer, clients, and wider network that you’re a certified GA4 master.
Check out what’s inside your
training program
Course 1: Preparing for GA4 Implementation
Knowing your way around GA4 and Google Tag Manager is one thing. But migrating to GA4 or implementing it is a whole different ball game. This module will cover everything you need from a management perspective to make implementing GA4 a success.
You’ll learn how to design an implementation layer and how to pull together a team to support GA4 implementation. You’ll also grasp tactics you can use to help avoid delays and make the transition a smooth one.
By the end of this module, you’ll be able to do this and more:
- Design an implementation plan that’s in line with your business’ (or clients’) goals.
- Build a project team build of stakeholders who’ll help support your GA4 migration or implementation.
- Know how to QA and troubleshoot your implementation so that everything runs like it should.
Course 2: Google Analytics 4 – For beginners
This foundational model is where it all begins. Inside, you’ll cover all the basics of GA4, step by step, to take you from absolute beginner to confident user. And along the way, you’ll uncover some truly exciting GA4 capabilities that most people miss out on.
By the end of this module, you’ll be able to do this and more:
- Track acquisition, engagement, and landing page performance to understand how visitors find you and what they do on your website.
- Easily navigate the GA4 interface, read data with confidence, and customize reports to make them meaningful.
- Customize the GA4 home screen to create a dashboard aligned with your business’ (or clients’) needs and use GA4 data to answer specific business questions for your clients, team members, or boss.
Course 3: Google Analytics 4 – Intermediate
Now that you’ve successfully mastered the core concepts and skills of working with GA4, it’s time to take things up a notch.
This module will guide you in personalizing your GA4 setup even further, so that you’re always working with the right data. Plus, it’ll show you how to debug and troubleshoot if a problem comes up.
By the end of this module, you’ll be able to do this and more:
- Set up a GA4 property from scratch, understand how Google Tag works, spot data errors, and take the right actions to improve data collection.
- Customize your GA4 interface to save time and get important insights into your metrics at a glance.
- Optimize your GA4 setup to make sure data is accurate, and debug and troubleshoot GA4 so you can fix problems in a snap.
Course 4: Google Tag Manager
With GA4 now under your belt, you’re ready to dive into Google Tag Manager and how to use it with GA4. This module will give you the know-how to set up GTM tracking without a developer, from custom tracking to enhanced ecommerce tracking, third-party tracking scripts, and tag deployment.
At the same time, this module will show you set up a system to keep all your tags organized neatly – including HotJar, Optimizely, Mixpanel, and more.
By the end of this module, you’ll be able to do this and more:
- Easily set up and use tags, triggers, and variables to customize your tracking even further.
- Set up and deploy retargeting and tracking pixels for customer acquisition campaigns.
- Do simple cross-domain tracking, create automatic tracking events, and more – and use GTM to send multiple sources of data to GA4.
Course 5: GA4 Audit
Learn how to plan, design, and run audits for even the most flawed GA4 setups, with the help of a world-class analytics expert.
Course 6: Special Topics
Some things are easier said than done, and you’re likely to come across unexpected challenges during your GA4 or GTM implementations. This module will show you what kind of problems you might run into and will help you build a virtual toolkit for handling each issue if it comes up.
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