Master tracking and attribution in Google Analytics 4

Skill level: From absolute beginner to GA4 expert

Total program length: 6 courses | 100+ bite-sized lessons
50+ downloadable resources

Overview: This program will make you a master of tracking and attribution in Google Analytics 4, and as a result, you’ll be able to –

  • Use GA4 data to answer specific business questions for your clients, team members, or boss.
  • Track acquisition, engagement, and landing page performance to understand how visitors find you and what they do on your website.
  • Easily navigate the GA4 interface, read and interpret data with confidence, and customize reports to share critical insights.

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English subtitles Certificate included

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What you can do by the end of this program

With the Google Analytics 4 training program, you’ll be fully capable and confident of delivering critical traffic, engagement, and attribution insights to the people you work with. You’ll also be able to:

  • Find your way around GA4 confidently and create dashboards that let you, or anyone else on your team, easily pull out critical insights from your data.
  • Crack GA4 data to reveal engagement and conversion problems and use these insights to improve engagement, conversion, acquisition, and retention across website pages.
  • Create deeply valuable reports that will help your team, or your clients, make smarter, data-based product, marketing, and strategy decisions.

And these are just the highlights. Click here to check out the full description of the Google Analytics 4 training program.

Bring value to your team. And to your clients.

By mastering tracking and attribution in Google Analytics 4, you’ll know how to extract crucial traffic and customer insights that will deliver insane value for everyone you work with.

And it doesn’t matter if you’ve never used Google Analytics. Or if you’re not natural with tech. This course will take you from absolute beginner to GA4 mastery, making it a great fit for:

  • Marketing agency generalists as you’ll now be able to report accurately on on-site behavior, acquisition, campaign performance, and site revenue.
  • PPC specialists – so you can make sure all campaigns are properly tracked, and attribution insights are easy to extract and share with others.
  • Digital analytics specialists – who want to crack GA4’s new capabilities to unlock new functions, opportunities, and reports.

6 Courses. 100+ Lessons.
All bundled up in 1 deep training program.

We’ve brought together 6 of our top-rated Google Analytics courses, delivered by world-renowned experts. So you can be confident that this training covers everything you need to know about GA4.

Giving you a total of 25+ hours of deep, comprehensive learning across 100+ lessons:

  • Each course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
  • Each course is delivered by a genuine Google Analytics 4 expert, who have been using GA4 behind the scenes for years – long before it was made available to the public.
  • Each course comes with downloadable resources, from templates to step-by-step guides and playbooks. So you’ll always have something on hand to jog your memory, inspire you, or help you out if you get stuck.
  • Each course comes with its own final exam and certification so you can prove to your employer, clients, and wider network that you’re a certified GA4 master.

Check out what’s inside your
training program

Course #1: Preparing for GA4 Implementation

Your instructor: Cory Watson, Senior Full Stack Developer @ HCL Software

Knowing your way around GA4 and Google Tag Manager is one thing. But migrating to GA4 or implementing it is a whole different ball game. This course will cover everything you need from a management perspective to make implementing GA4 a success.

You’ll learn how to design an implementation layer and how to pull together a team to support GA4 implementation. You’ll also grasp tactics you can use to help avoid delays and make the transition a smooth one.

By the end of this course, you’ll be able to do this and more:

  • Design an implementation plan that’s in line with your business’ (or clients’) goals.
  • Build a project team build of stakeholders who’ll help support your GA4 migration or implementation.
  • Know how to QA and troubleshoot your implementation so that everything runs like it should.

See the full breakdown of this course

Course #2: Google Analytics 4 – For beginners

Your instructor: Fred Pike, Managing Director/COO @Northwoods Software

This foundational model is where it all begins. Inside, you’ll cover all the basics of GA4, step by step, to take you from absolute beginner to confident user. And along the way, you’ll uncover some truly exciting GA4 capabilities that most people miss out on.

By the end of this course, you’ll be able to do this and more:

  • Track acquisition, engagement, and landing page performance to understand how visitors find you and what they do on your website.
  • Easily navigate the GA4 interface, read data with confidence, and customize reports to make them meaningful.
  • Customize the GA4 home screen to create a dashboard aligned with your business’ (or clients’) needs and use GA4 data to answer specific business questions for your clients, team members, or boss.

See the full breakdown of this course

Course #3: Google Analytics 4 – Intermediate

Your instructor: Fred Pike, Managing Director/COO @Northwoods Software

Now that you’ve successfully mastered the core concepts and skills of working with GA4, it’s time to take things up a notch.

This module will guide you in personalizing your GA4 setup even further, so that you’re always working with the right data. Plus, it’ll show you how to debug and troubleshoot if a problem comes up.

By the end of this course, you’ll be able to do this and more:

  • Set up a GA4 property from scratch, understand how Google Tag works, spot data errors, and take the right actions to improve data collection.
  • Customize your GA4 interface to save time and get important insights into your metrics at a glance.
  • Optimize your GA4 setup to make sure data is accurate, and debug and troubleshoot GA4 so you can fix problems in a snap.

See the full breakdown of this course

Course #4: Google Tag Manager

Your instructor: Chris Mercer, Management Marketer @ MeasurementMarketing.io

With GA4 now under your belt, you’re ready to dive into Google Tag Manager and how to use it with GA4. This module will give you the know-how to set up GTM tracking without a developer, from custom tracking to enhanced ecommerce tracking, third-party tracking scripts, and tag deployment.

At the same time, this module will show you set up a system to keep all your tags organized neatly – including HotJar, Optimizely, Mixpanel, and more.

By the end of this course, you’ll be able to do this and more:

  • Easily set up and use tags, triggers, and variables to customize your tracking even further.
  • Set up and deploy retargeting and tracking pixels for customer acquisition campaigns.
  • Do simple cross-domain tracking, create automatic tracking events, and more – and use GTM to send multiple sources of data to GA4.

See the full breakdown of this course

Course #5: GA4 Audit

Your instructor: Neal Cole, Founder and Senior Web Analyics Consultant @ Conversion Uplift Ltd

Nothing works perfectly 100% of the time, and that includes GA4. But how do you know what you need to fix? That’s what you’ll learn in this course.

You’ll learn how to plan and run audits for even the most flawed GA4 setups, how to fix the problems you find, and how to present recommendations and opportunities to your team – or your clients.

By the end of this course, you’ll be able to do this and more:

  • Audit data collection, analytics setups, privacy and compliance setups, and GA4 integrations to improve data accuracy and deliver insights confidently.
  • Develop and implement action plans after prioritizing findings, as well as choose the right tools for the process.
  • Diagnose gaps and mistakes in every GA4 and GTM setup, and align business goals with a measurement plan to ensure everything is configured to meet the business’ needs.

See the full breakdown of this course

Course #6: Special Topics

Your instructor: Cory Watson, Senior Full Stack Developer @ HCL Software

Some things are easier said than done, and you’re likely to come across unexpected challenges during your GA4 or GTM implementations. This course will show you what kind of problems you might run into and will help you build a virtual toolkit for handling each issue if it comes up.

By the end of this course, you’ll be able to do this and more:

  • Understand GA4 configuration tags, the challenges they can introduce to an implementation, and what are the most likely solutions.
  • Recognize challenges with click event tracking and build a framework for successfully capturing tricky events.
  • Understand potential roadblocks and bottlenecks that can crop up when working with 3rd party vendors and how to work with them to track interactions with their components.

See the full breakdown of this course

Become a marketing leader when you subscribe to CXL

When you subscribe to CXL, you get immediate access to everything you need to advance your marketing career:

  • 150+ courses covering every single topic and tactic related to lead generation, demand generation, analytics, and more, with new courses added every month.
  • 10 minidegrees so you can develop deep specialization in the topics you love, from conversion rate optimization to demand creation and capture – and everything in between.
  • 2,000+ practical playbooks you can try out today, that are currently being used by the top 1% of marketers worldwide.
  • Our private community where you can network and get support from fellow growth, marketing, and CRO practitioners from all over the world.

7-day, no questions asked, money-back guarantee – signed up but don’t feel it’s a good fit? Just send us an email to [email protected] and we’ll refund you. Simple as that.

Check out plans and pricing

Want your boss to fund your training?
Click here to get a pitch deck, swipe files, and tips to help you convince them.

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Click here to learn about CXL subscriptions for teams.


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Frequently asked questions

What does the Google Analytics 4 training program include?

This Google Analytics 4 training program is made up of 6 courses, covering everything you need to become a master of tracking and attribution through GA4.

In total, you get 25+ hours of training across 100+ bite-sized lessons. As well as 50+ downloadable resources.

How long will it take me to get through the training?

That really depends on you as there’s a lot to get through. If you can study for 10 or so hours a week, you could probably get through this in a couple of weeks.

But if you have 5 hours or less available for studying every week, it could take you 5-6 weeks to complete.

Will I get some kind of certification at the end of the program?

Yes! Each course that makes up this training program is robust enough to stand alone by itself, and comes with a final exam. Meaning that you can earn a total of 7 certifications through this training program.

You can then add your skills to your LinkedIn profile and resume, or your company’s website for an extra professional boost.

Can I get my boss/my company to pay for this?

Absolutely. Most bosses (and companies) are happy to pay for CXL training programs, courses, and mini degrees. But we know it can be awkward asking them, so here’s a pitch deck, some swipe files, and tips you can use to help get their stamp of approval.

What if there’s more than one of us who wants to take this training?

If you have more people on your team or in your company who want to take this training, we can give you a special team rate. Learn more about them here in plans and pricing.