Decrease LinkedIn Ad CPC by Switching from Click to Impression Objectives
By switching LinkedIn ads with a high CTR from click to impression-based bidding, Tuned Social reduced their client’s CPC by 55%.
Social Media
Scale PPC Revenue by Segmenting Performance Max Campaigns for Best Sellers
By segmenting his client’s PMax campaign and increasing budget for over-performing products, PPC specialist Adriaan Dekker increased Google Ads spend by 22%, while still increasing ROAS by 15%.
Decrease Facebook and LinkedIn Cost per Demo with Visual Metaphors and Memes
By using visual metaphors and memes as ad creatives on LinkedIn and Facebook, Reply.io decreased their cost per demo by more than 60%.
Employee Advocacy: How To Turn Your Team Into Brand Ambassadors
Expanding your reach and scaling your marketing strategy becomes a lot easier when every employee in your company is a brand ambassador.
Employee advocacy programs turn employees into advocates, shortening sales cycles, boosting growth, and helping your team differentiate from the crowd.
How to Build an Audience with Social Media Brand Marketing
Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 billion. They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search.
Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage.
In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business.
A Guide to Reputation Management: Build an Audience of Superfans
79% of consumers trust an online review as much as they would a recommendation from a friend.
And 94% of shoppers state that just one bad review has convinced them not to buy from a company.
Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online.
In this guide, we’ll discuss how to implement a brand reputation management strategy, use personal branding to develop a good reputation, and protect your company from developing a negative one.
A Content-Driven Framework for Personal Brand Building
Your relationships and reputation are intangible assets.
Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and reliability—ingredients that contribute to audience building and revenue.
But to showcase your expertise and stand out, you need to have something interesting to say. And you need to say it consistently.
In this article, we’ll share tips for how to build your personal brand, grow your audience, and expand your online presence.
How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers
Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion.
This kind of spending means crowded ad platforms, which makes it more difficult to stand out.
If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors).
If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the box.
In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act.
How to Build & Execute a Facebook Marketing Strategy
When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week.
The sheer size of Facebook means there’s likely an audience for any product. But that doesn’t mean you can set up, start posting and watch the magic happen.
Organic reach on the platform hovers around 5.2%. To succeed, you need to win the battle for attention and stay in the good graces of Facebook’s algorithm.
In this article, you’ll learn how to build and execute a Facebook marketing strategy around your audience’s interests. We’ll look at how to thrive with organic content and how to extend your reach with pay-to-play.
A Complete Guide to YouTube Analytics
With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions.
But, cutting through the noise can be a challenge.
Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance.
In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views.