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How to Build & Execute a Facebook Marketing Strategy

When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week.

The sheer size of Facebook means there’s likely an audience for any product. But that doesn’t mean you can set up, start posting and watch the magic happen. 

Organic reach on the platform hovers around 5.2%. To succeed, you need to win the battle for attention and stay in the good graces of Facebook’s algorithm.

In this article, you’ll learn how to build and execute a Facebook marketing strategy around your audience’s interests. We’ll look at how to thrive with organic content and how to extend your reach with pay-to-play.

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A Complete Guide to YouTube Analytics

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. 

But, cutting through the noise can be a challenge. 

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance.

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views.

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How to Create an Effective Branding Campaign That Inspires a Movement

Brand is the perception of your company in the eyes of the world. It’s shorthand for who and what you are. 

Getting branding right gives people a reason to love you, which they’ll reward with loyalty. Getting it wrong, however, can create an impression you may never be able to change.

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. We’ll also give you creative fuel by breaking down how Lemonade has used branding to disrupt the market.

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Employee Advocacy: Empowering Your Teams on Social Media

Businesses looking to expand their reach online should consider setting up an employee advocacy program. Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. 

But, only 17% of businesses have implemented a formal, comprehensive policy. 

Allowing your employees to represent your brand online not only empowers them to be more than just a part of the team, it can also be a great way for your business to reach new audiences.

In this article, we’re going to explore what employee advocacy is, showcase some do’s and don’ts, and walk you through the process of creating your own policy.

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How to Get Sponsorship for Your Business, Book or Podcast

When your business, book or podcast needs additional support, sponsorship can make a huge difference. Not only do corporate sponsors offer the capital to help you forge ahead, their backing brings new contacts and exposure to new audiences that can take your project to the next level.

But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. To work, sponsorship has to deliver a return on investment for the sponsor and value to your fans. In that sense, you need to look at it like selling a product.

In this guide, we’ll show you the steps to take to get sponsorship. You’ll learn how to create a sponsorship strategy and get in contact with prospects. We’ll also show you what to do after deals end to secure long-term partnerships with backers.   

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Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)

If you’re not yet using Facebook Messenger to market your ecommerce business, you’re at a serious disadvantage.

With over 1.3 billion monthly users, not only is Messenger one of the largest chat platforms in the world, it’s also the second-most downloaded iOS and Android app of all time. 

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Where Does Pinterest Fit in Your Marketing Mix?

When thinking about organic or paid traffic, Google and Facebook often come to mind. Pinterest, for most, does not.

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Facebook Ads vs. Google Ads: Optimizing for ROI

With Google processing over 70,000 searches every second and Facebook being a hub for 2.7 billion monthly active users, Google Ads and Facebook are obvious choices for PPC campaigns.

But is one better than the other? Are the optimization processes for both similar? What about A/B testing?

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms.

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7 Effective Customer Segments to Target in Facebook Ads

When deployed effectively, Facebook ads are among the most effective targeted marketing efforts in history.

However, despite the massive potential, many businesses and marketers continue to leave money on the table with their Facebook ads.

So what’s the key to getting the most out of the incredibly valuable advertising platform?

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9 B2B Instagram Marketing Strategies (w/ Examples)

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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