Marketing Tactics Archives

AI in marketing job descriptions: What 1,750 job posts reveal

The change in skills requirements for AI in marketing jobs has gotten very specific very fast.

We scraped around 1,750 marketing job descriptions across two periods: roughly 1,000 from January 2026 and 750 from May 2026. Four months of job description data doesn’t sound like much. But when mentions of “AI tools” in marketing job descriptions triple, and specific tools like Claude quadruple, four months is significant enough.

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Google’s AI search optimization guide is right about the basics

In May 2026, Google published its first official guide on generative AI optimization, and it’s the reset a lot of marketing teams needed.

Every week brings a new batch of AI-search optimization “hacks,” like llms.txt files, content “chunking”, AI-specific schema, or inauthentic brand “mentions”, and most of them aren’t worth the time. Google’s guide cuts through it.

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How teams use AI in B2B marketing in 2026

AI adoption in B2B marketing is accelerating. Effective AI adoption, however, is not.

Our research suggests most marketers are still applying AI tactically rather than systematically, focusing on tools instead of building scalable operating systems.

To understand what’s really happening beneath the hype, we combined behavioral and survey data.

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AI Overwhelm: Why marketers are burning out trying to learn AI

When it comes to AI adoption, the dominant narrative amongst marketers is that they’re falling behind. That every new tool, every new model, every new AI marketing workflow announced on LinkedIn is a gap you need to close—now. And the more you scroll, the more that feeling compounds.

The anxiety isn’t irrational, but the response to it usually is.

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GitHub for marketing: Build AI systems that actually scale

More than 150 million people use GitHub. Developers created more than 230 new repositories every minute last year, and there are 4.3 million AI projects on the platform.

Most of those users are still developers. But the profile is shifting.

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Why ChatGPT isn’t citing your pages (and how to fix it)

ChatGPT doesn’t search the web for every question. In Semrush’s February 2026 clickstream data, web search was enabled for just 34.5% of observed queries.

That narrows the opportunity for getting a new page cited in a live search response. But it doesn’t make citation strategy irrelevant.

Semrush’s 17-month analysis and Ahrefs’ study of 1.4 million prompts tell us something more useful than “optimize for AI.”

They show how ChatGPT search behavior is changing, which retrieved pages are more likely to get cited, and why the usual SEO assumptions don’t always hold up.

Not every pattern is a ranking factor. And not every correlation gives you something worth optimizing.

Here’s what the data actually says.

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How to build a competitor ad intelligence tool (and catch who’s bidding on your brand)

You already know competitors are targeting category keywords—it’s baseline and relatively easy to monitor. What most paid search teams don’t have visibility into is who’s bidding on their brand terms.

Not their category but their name, and it happens more than you’d expect.

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How to Make AI Write in Your Brand Voice: An LLM Framework

The standard advice on AI-generated B2B content has been predictable: be careful with AI. Don’t let it water down your brand. Keep a strong human in the loop. Avoid the slop.

That advice isn’t wrong. But now that we have ranking data, we can be more specific about where AI content holds up and where the problems start.

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What we learned from n8n week: Hype vs. reality

There’s a lot of hype around tools like n8n right now, people claiming it can replace entire teams or save thousands overnight.

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Is your marketing agency AI-ready, or just AI-adjacent?

Most marketing agencies think they’ve made the shift. They’ve added “AI-powered” to their website, run a few ChatGPT prompts for client deliverables, and nodded along at the last industry conference when someone said the future is now.

It’s no secret that AI is reshaping marketing agencies, but we wanted to know how.

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