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Business Building

Actionable advice on starting and growing business in a data-driven way.

Storytelling guide header image

Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention. 

Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference. 

In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to.  We’ll also look at businesses that get it right, and why their strategy is paying off. 

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5 Lessons I Learned As CXL's Content Lead

After writing and editing nearly 100 blog posts for CXL, this week is my last week as content lead. The previous year has been one of the most rewarding and challenging periods of my career, and I’ve learned so much along the way. 

Here are five lessons I learned from running the CXL blog that not only apply to becoming a better marketer, but also a top-performer in all areas of your life.

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WordPress vs Webflow

While WordPress may be the most well known CMS in the world, Webflow continues to establish itself as a powerful alternative for established and upcoming brands. In this article we’ll take a thorough look at both WordPress and Webflow to help choose the right option for you. 

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Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. And the number of sales and marketing tools each company uses is forecasted to continue to increase rapidly as the number of available tools and the amount of customer data grows.

At the same time, according to Mulesoft, only 28% of tools a company uses are integrated with other tools. More tools, more data, but limited integration—can you spot the issue here?

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Common B2B Challenges and How To Solve Them

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. So what does it take?

I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

In this article, I’ll share what I’ve learned and detail the exact steps you should take to put yourself in a position to succeed.

Let’s dive in.

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How to Build Authority and Elevate Your Brand with Press

There’s this misconception that businesses must get to a certain level before they’re ready for press. As if they need to be some big-shot executive or Fortune 500 company before anyone in press looks their way. Nope!

As someone who’s been on both sides of the publishing table for over a decade and has had her fair share of features in Business Insider, Lifehacker, and The New York Times, I can tell you that it’s never too early—or too late to get press.

You can get press today. I’ll show you how.

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Integrating Active Directory With Your SaaS Tool Stack

SaaS applications can be deployed in a variety of ways to help grow your business and and build processes at scale. However, even with these tools, identity management, authorization, and user management can still remain a challenge.

In this article we’ll take a look at how you can use Active Directory with your favorite SaaS applications to improve your processes and workflow as well as the pros and cons of different solutions.

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Product Innovation: How To Build Products Your Customers Love

How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As the technology and business landscape continues to shift rapidly, companies that embrace innovation will have a clear advantage over those who don’t. 

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Cracking the Product Demo Code: Lessons From 78 SaaS Demos

 “Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author. Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. 

How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours. 

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Retail Reimagined: 9 Trends for the Future of Physical Retail

The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt.

Despite the challenges retailers face, there are opportunities to not only survive but to thrive. But to take advantage of these opportunities requires the understanding that the pre-pandemic rulebook no longer applies.

In this article, we’ll look at the nine retail trends shaping the new world of retail and how marketers can adjust.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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