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Business Building

Actionable advice on starting and growing business in a data-driven way.

Thought-Leadership Content on LinkedIn: The Key to Efficient Growth in 2024

The era of growth-at-all-costs strategy is over.

Companies are pushing for profitability today instead of projecting for it in the future.

Your budget and headcount are slashed, but as a growth practitioner, you’re still on the hook for hitting your numbers.

In my work as a growth marketing consultant for B2B SaaS companies, I work with companies from Seed to Series C which gives me a large breadth of experience.

And my best secret for efficient growth right now is right in front of your eyes every day on LinkedIn.

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5 Essential Revenue Operation Metrics for Sales and Marketing

Your revenue operations (RevOps) are essential to hitting your revenue goals. 

Without them, there’s no clear way to diagnose and optimize the performance of your sales and marketing efforts.

In a sense, they’re like vital signs but for your company. They track metrics to measure its health and allow you to diagnose your performance, pinpoint problems, and even identify opportunities with them. 

I’m not the only one who’s caught on to this reality.

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Market positioning

In the competitive business environment of 2023, having a great product is table stakes for building a profitable business at scale. 

Many companies have great products, but struggle to keep the lights on. While many factors determine whether a business thrives or shutters, your market positioning strategy plays a critical role. 

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Guide to Storytelling

Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention. 

Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference. 

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Economic Moats

When Warren Buffett coined the term “economic moat”, he stated that the products that have wide, sustainable moats around them, are the ones that deliver rewards to investors.

That’s why determining the competitive advantage of any company is key to investing, to which moats were initially tethered: a bigger moat makes a stock a better bet.

But the implications are broader, for companies large and small. An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy.

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