If you want to double your results, you can either double the number of visitors (very expensive), double the conversion rate (possible, but increasingly harder as there’s a max limit to your conversion rate) or double repeat purchases – loyalty.
Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category.
One of the hardest things for any internet marketer is to figure out what to focus on.
Creating a product and writing good sales copy are not enough to convert visitors into customers. Your first task is to build trust. If they don’t trust you, they won’t buy from you – even if your offer is really good.