fbpx

Brand Building

Level up your knowledge of brand building, market research, positioning, demand generation, and more.

There’s a serious gap in the B2B marketing education space. Marketers at B2B companies face a unique challenge – you need to build a brand while simultaneously driving measurable growth across the entire funnel.

Most courses fail you with shallow tactics or theoretical fluff. At CXL, we just launched the world’s most comprehensive B2B marketing course to fill this critical gap and give B2B marketers the skills and insights to write success stories out there.

Keep reading

Cracking social media these days feels like solving a Rubik’s Cube blindfolded—algorithms keep changing, and the competition’s fierce. But all is not lost. 

Savvy business leaders can flip the script by using founder-led marketing strategies to spark meaningful conversations. 

By taking an active, hands-on role in promoting the brand and sharing its story, founders can leverage their unique vision, authenticity, and authority to drive engagement and build a loyal audience.

The payoff? A growing following and a reputation as the go-to expert in their industry.

Keep reading

When it comes to conversion rate optimization (CRO), the difference between success and failure often comes down to one thing above all else: strategy. 

Teams that have a clear, focused CRO strategy are able to build momentum and deliver strong return on investment (ROI) over large timespans. 

Teams that don’t – who focus on quick, tactical wins and low-hanging fruit – will find that their results begin to dry up pretty quickly.

Keep reading

LinkedIn is flooded with posts claiming ‘SEO is dead.’ But let’s face it—that couldn’t be further from the truth.

While many are chasing shiny new trends, some are quietly crushing it by just focusing on the fundamentals. Take Submagic, a bootstrapped AI startup that went from 0 to 150K daily visitors in just 10 months—using nothing but smart search engine optimization (SEO) and free tools.

Keep reading

Nostalgia—that powerful emotional trigger that makes us yearn for the past—powered McDonald’s brilliant 2022 campaign and became a masterclass in emotional targeting.

They tapped into our childhood memories with a simple yet effective strategy: creating Adult Happy Meals. Adults were instantly transported back to a time before bills, mortgages, and taxes—the carefree days of youth.

The results? Massive.

Keep reading

In B2B SaaS, it can be easy to fall back on the adage that scaling demands ever-increasing marketing budgets and complex ad funnel strategies. But what if the opposite were true? What if a B2B could actually thrive by slashing its marketing spend and going all in on creative? Can one really move away from the classic SaaS marketing playbook of awkward webinars and endless Facebook ads and not just grow – but thrive? 

Keep reading

Capturing user attention and driving conversions on landing pages has become more challenging than ever. With only seconds to convince a visitor that your page is relevant, the layout, messaging, and design must work harmoniously. This is where AI steps in, bringing a new era of efficiency and precision to conversion rate optimization (CRO).

Keep reading

I’m Steve Armenti, founder of twelfth — a boutique growth agency for B2B SaaS companies. Over the past 16 years, I’ve led growth marketing and demand generation programs for both startups and big names like Google and DigitalOcean. In that time, I’ve worked with dozens of early-stage startups facing the same challenge: how to drive significant growth with limited budgets. Through trial and error, and with my extensive experience, I’ve developed a playbook of inbound strategies that help resource-constrained startups punch above their weight. I’m excited to share these insights with you.

Keep reading

Categories