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When designing a website or landing page, success often hinges on the finer details—the nuances that make your digital experience more intuitive and engaging.
Rapid technological advancements and shifting consumer behavior have made marketing training a must. As digital platforms evolve, marketers must continuously update their skills to leverage new tools like AI, data analytics, and social media effectively.
In B2B SaaS, it can be easy to fall back on the adage that scaling demands ever-increasing marketing budgets and complex ad funnel strategies. But what if the opposite were true? What if a B2B could actually thrive by slashing its marketing spend and going all in on creative? Can one really move away from the classic SaaS marketing playbook of awkward webinars and endless Facebook ads and not just grow – but thrive?
Capturing user attention and driving conversions on landing pages has become more challenging than ever. With only seconds to convince a visitor that your page is relevant, the layout, messaging, and design must work harmoniously. This is where AI steps in, bringing a new era of efficiency and precision to conversion rate optimization (CRO).
I’m Steve Armenti, founder of twelfth — a boutique growth agency for B2B SaaS companies. Over the past 16 years, I’ve led growth marketing and demand generation programs for both startups and big names like Google and DigitalOcean. In that time, I’ve worked with dozens of early-stage startups facing the same challenge: how to drive significant growth with limited budgets. Through trial and error, and with my extensive experience, I’ve developed a playbook of inbound strategies that help resource-constrained startups punch above their weight. I’m excited to share these insights with you.
Picture this: a scrappy team of misfits, led by a guy who wanted to turn B2B marketing on its head, sitting around a virtual table wondering how to make waves in a market full of giants. That’s how Fame was born. And it all started with one simple idea: podcasts are the secret content weapon no one’s fully tapped into yet—especially in the B2B space.
I’m Tom Hunt, the founder of Fame, a podcasting agency that grew from a faint idea to a global force of nearly 80 creative, marketing-loving humans in 13 countries. What began as a mission to help companies use podcasts to build relationships and generate leads has turned into something much bigger. Today, I want to take you behind the scenes of our growth story, showing how Fame scaled from a side hustle to a $3.8M ARR business.
Back in 2022, our agency struggled to grow.
We were a small team of 7 marketers with big ambitions. But we didn’t land enough new clients to realize our growth goals. In 2022 we only grew by 20% (while we aimed to double in revenue).
However, everything changed when we decided to become famous in our niche. In 2023 and 2024 we managed to double our revenue in both years. And we expect a similar growth rate for 2025.
In this blog, I will take you through our rather simple marketing strategy, and how it propelled our growth, setting us on the course to become one of the leading B2B growth agencies in Europe.
While this case is about the growth of a service company, the same marketing principles apply when growing a SaaS or other B2B proposition.
So, you’re thinking about launching a podcast. Maybe you’re leading a marketing team at a growth-stage SMB, or you’re just looking for a way to punch above your weight.
The good news is that podcasts are an incredible way to expand your brand’s voice, build authority, and reach new audiences. The bad news? It’s not as easy as hitting record and waiting for the listeners and downloads to roll in.
In this blog I will provide you with a guide that is based on real strategies that have helped SMBs navigate challenges, stretch tight budgets, and hit targets they never thought possible.
At Lyzr AI, we grew from $0 to $3M in Contracted ARR in under 8 months. In this blog, we provide insight into how we did it. We will share our playbook in a detailed, step-by-step breakdown of our most effective marketing strategies.
Whether you’re a startup founder or a marketing professional, we hope you can also use these tactics to accelerate your growth.
With the rapid expansion of digital marketing channels, marketers have to adapt by broadening their skill sets. While having a single area of expertise was once the norm, in the modern market, the norm simply won’t cut it. As growth expectations increase and budgets shrink, brands lean toward T-shaped marketers. Why? Having a team of 30 specialist marketers on board isn’t just impractical, it’s not strategic either.
Having a handful of marketers with deep expertise in two or three key areas could significantly increase your return on investment (ROI). Not only does it reduce costs, but having this level of versatility at the core of your marketing team is invaluable. Here why.