How to Start a B2B Agency: Key Lessons We Learned Scaling a Side Hustle to a $3.8M ARR Business
Picture this: a scrappy team of misfits, led by a guy who wanted to turn B2B marketing on its head, sitting around a virtual table wondering how to make waves in a market full of giants. That’s how Fame was born. And it all started with one simple idea: podcasts are the secret content weapon no one’s fully tapped into yet—especially in the B2B space.
I’m Tom Hunt, the founder of Fame, a podcasting agency that grew from a faint idea to a global force of nearly 80 creative, marketing-loving humans in 13 countries. What began as a mission to help companies use podcasts to build relationships and generate leads has turned into something much bigger. Today, I want to take you behind the scenes of our growth story, showing how Fame scaled from a side hustle to a $3.8M ARR business.