The world’s best archive of content on conversion optimization and online experimentation (A/B, MVT, bandit, AI etc).
By removing mandatory account creation during the checkout process, KNB Online Inc. helped an ecommerce site from the furniture industry increase their sales by 77% and their conversion rate by 280%.
Here’s exactly how they did it.
By offering gift cards via LinkedIn’s messaging ad feature, the Wynter marketing team quickly doubled their demos booked, even during a typically slow season.
Here’s exactly how they did it.
In 2023, we’re all familiar with the standard “best practices” of CRO: always use social proof, always reduce form fields, never use image sliders, and so on.
As someone who believes that best practices are merely common practices, I’m always looking to test the tried and true to see how, well, true it really is.
First up? Social proof.
Years ago, when I first started split-testing, I thought every test was worth running. It didn’t matter if it was changing a button color or a headline—I wanted to run that test.
My enthusiastic, yet misguided, belief was that I simply needed to find aspects to optimize, set up the tool, and start the test. After that, I thought, it was just a matter of awaiting the infamous 95% statistical significance.
I was wrong.
You’ve worked all quarter on a new content marketing series and conversions are ticking upwards.
Do you attribute these conversions exclusively to your content? What about the customers who clicked through to your article from your social media page—do you attribute those conversions to socials or to the article (or both)?
You’ve acquired a ton of customers lately for your company. On the surface, this is awesome. More customers, more money. So you throw your energy into your customer funnel.
However, soon after sign-up, they seem to fly right out the back door. Why is this happening? Why do customers leave—or use the service less—often without saying anything?
ChatGPT is able to answer lots of difficult questions. It’s (mostly) available 24/7. It’s disruptive and could potentially become your best employee.
This raises some other difficult questions. Will the skills you’re learning today be obsolete by tomorrow if AI can do it better? Are chatbots going to steal marketers, writers, and developers’ jobs?
A/B testing is no longer a new field. Finding a proper A/B testing tool isn’t the problem anymore. Now, the problem is choosing the right one.
Google has announced that it will shut down Google Optimize in September 2023, putting an end to one of the most used A/B testing tools ever.
Your brand’s value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.
It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.
We are always striving to boost conversion rates and encourage users to engage more.
Forward-looking businesses are using social login, also known as social sign-on, to do just that.
For the uninitiated, social login allows users to access websites using their existing social account IDs, such as Facebook, Twitter, and LinkedIn.