Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site.
Your landing page is the make or break of these efforts. It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not.
Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% across all industries.
“You have to spend money to make money.”
This seemingly good-natured advice has spelled doom for millions of businesses worldwide.
While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal.
That’s why Customer Acquisition Cost (CAC) is such a critical metric. It’s the single most important indicator to prevent reckless spending. In this post, we’ll show you how to calculate CAC, plus share a few tips to help you maintain it at a healthy level.
Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent.
You can see why email is such a crucial part of an effective product launch strategy.
Email is profitable because it allows you to talk directly to your audience. You don’t have to rely on ever-changing algorithms and hope your message reaches the intended segment. Email gives you a direct, unobstructed means of communication, thus a bigger return.
In this article, we’ll cover what’s needed to grab attention in a stacked inbox. Then, we’ll break down 10 successful product announcement emails, looking at why they work and what you can learn from them.
With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions.
But, cutting through the noise can be a challenge.
Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance.
In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views.
App store optimization (ASO) is about getting your mobile app in front of the right users at the right time.
With 2.22 million apps available in the Apple App Store and 2.89 million in the Google Play Store, you need the best possible strategy to help your app stand out.
In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions.
A product demo is a critical tool in the sales process. It exists in the all-important consideration space between lead qualification and conversion, giving you the opportunity to show how your solution solves problems and makes prospects’ lives easier.
Done right, it’s a deal maker. Done badly, you risk losing sales.
In this article, you’ll learn what makes a compelling demo. We’ll look at the important principles and break down how successful companies use demos to engage prospects.
App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. But it should never replace the human touch.
In this article, we’ll show you how to leverage app automation to produce desired results and reclaim productivity. We’ll also explore examples to apply across the customer journey and tools you can experiment with and invest in today.
Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales.
The magic of a conversion rate formula lies in gleaning marketing insights. It’s a window into what’s working and what isn’t so you can test, optimize, and improve.
In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. We’ll also dive into the relationship between conversion rate and profitability and how to leverage your conversion rate formula to drive optimization efforts.
Your unique selling proposition (USP) is what separates you from the competition. For customers, it’s a reason to trust and choose you ahead of someone else. For you, it’s the linchpin that powers your sales and marketing efforts. But what does a USP look like?
In this article, we’ll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of SaaS, e-commerce, and DTC.
You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage.
More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. And the number of sales and marketing tools each company uses is forecasted to continue to increase rapidly as the number of available tools and the amount of customer data grows.
At the same time, according to Mulesoft, only 28% of tools a company uses are integrated with other tools. More tools, more data, but limited integration—can you spot the issue here?