Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions.
All standard wisdom. But we wanted to see how ecommerce brands deployed their offers. Are “best practices” for offers prevailing? Which strategies are brands using—or neglecting?Keep reading »
Now try to think of the last time you experimented with something other than your acquisition strategy. If you’re struggling, you’re not alone.Keep reading »
Marketers of all stripes are obsessed with tools.
Though no optimization program has ever hinged on which tool you used, there are important distinctions between A/B testing tools—from the statistics they use, their price, and more.
One thing that is often either overlooked or misunderstood is the difference between client-side and server-side testing tools.Keep reading »
Confidence intervals are a standard output of many free and paid A/B testing tools. Most A/B test reports contain one or more interval estimates.
Even if you’re simply a consumer of such reports, understanding confidence intervals is helpful. If you’re in charge of preparing and presenting those reports, it’s essential.Keep reading »
Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. But it’s on the rise—60.8% of businesses are making CRO a priority.
As more companies think about starting or expanding CRO programs, the “agency or in-house?” question is also earning more attention. Hiring an agency can make sense for companies that don’t have the time or resources to build an in-house team.Keep reading »