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CRO & Testing

The world’s best archive of content on conversion optimization and online experimentation (A/B, MVT, bandit, AI etc).

CXL Live 2022

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Add to that breakfast tacos, a lot of beer, and three parties.

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy.

This conference focused on relationship building, and a lot of work was put into creating curated groups to have fruitful round table discussions with like-minded peers. However, that’s not to say content doesn’t matter.

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. These are the highlights of each one.

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multi-armed bandit tests

When should you use bandit tests, and when is A/B/n testing best?

Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when?

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Local Maximum: what it is, and how to get over it in A/B Testing

At a certain point, the results from your A/B testing will likely slow down. Even after dozens of small iterations, the needle just won’t move.

Reaching diminishing returns, is never fun. But what exactly does that mean? In most cases, you’re probably hit a local maximum.

So the question is, what do you do now?

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Semrush Signup form

Growing your mailing list and generating leads should be a focus of your marketing. If HubSpot didn’t have 215,000 blog subscribers, they wouldn’t have a business.

Too many businesses don’t give sign-up forms enough attention. They just throw something together—then complain that online lead generation “doesn’t work.”

This post shows you 14 keys to building sign-up forms that convert.

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Unique selling proposition

Your unique selling proposition (USP) is what separates you from the competition. Similar to a unique value proposition, for customers, it’s a reason to trust and choose you ahead of someone else. For you, it’s the linchpin that powers your sales and marketing efforts. But what does a USP look like?   

In this article, we’ll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of SaaS, e-commerce, and DTC. 

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. 

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Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

Your CX testing lives or dies on the quality of your data. You can’t form valid, testable hypotheses using questionable data. And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics.

That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. This article explores why establishing an SSOT is so important and shares some of the field-tested best practices we’ve developed for doing that here at Kameleoon.

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Orange and apple

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old techniquecontrolled experimentation.

Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly.

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Times Square Timelapse

Your brand’s value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.

It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.

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Quality Assurance

Sites that don’t work, don’t convert.

That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it—to make sure they work the way they’re supposed to.

While it’s common knowledge that quality assurance is something you should do, not enough optimizers complete it properly. If they did, there wouldn’t be so many sites that just plain don’t work.

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Pilot using checklist

What if there were a method—even a process—that you could apply to increase website sales? Wouldn’t that be swell? Well, there is.

I’ve turned it into a checklist.

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