At a certain point, the results from your A/B testing will likely slow down. Even after dozens of small iterations, the needle just won’t move.
Reaching diminishing returns, is never fun. But what exactly does that mean? In most cases, you’re probably hit a local maximum.
So the question is, what do you do now?
Growing your mailing list and generating leads should be a focus of your marketing. If HubSpot didn’t have 215,000 blog subscribers, they wouldn’t have a business.
Too many businesses don’t give sign-up forms enough attention. They just throw something together—then complain that online lead generation “doesn’t work.”
This post shows you 14 keys to building sign-up forms that convert.
Your unique selling proposition (USP) separates you from the competition. Similar to a unique value proposition, for customers, it’s a reason to trust and choose you ahead of someone else. For you, it’s the linchpin that powers your sales and marketing efforts. But what does a USP look like?
In this article, we’ll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of SaaS, e-commerce, and DTC.
You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage.
Your CX testing lives or dies on the quality of your data. You can’t form valid, testable hypotheses using questionable data. And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics.
That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. This article explores why establishing an SSOT is so important and shares some of the field-tested best practices we’ve developed for doing that here at Kameleoon.
I’m sure you’ve come across dozens, if not hundreds, of image carousels or sliders (also called “rotating offers”). You might even like them. But the truth is that they’re conversion killers.
Sites that don’t work, don’t convert.
That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it—to make sure they work the way they’re supposed to.
While it’s common knowledge that quality assurance is something you should do, not enough optimizers complete it properly. If they did, there wouldn’t be so many sites that just plain don’t work.
What if there were a method—even a process—that you could apply to increase website sales? Wouldn’t that be swell? Well, there is.
I’ve turned it into a checklist.
How you design a survey or a form will affect the answers you get. This includes the language you use, the order of the questions, and, of course, the survey scale: the default values and ranges you use.
One thing many people forget when dealing with data: outliers.
Even in a controlled online A/B test, your data set may be skewed by extremities. How do you deal with them? Do you trim them out, or is there another way?
Friction is “the psychological resistance that your visitors experience when trying to complete an action.” It’s also a conversion killer.
You can optimize your value proposition or call to action buttons all you want, but if your sign-up flow contains too much friction, you’re leaving money on the table.