Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion.
This kind of spending means crowded ad platforms, which makes it more difficult to stand out.
If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors).
If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the box.
In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act.
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