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Copywriting

How to write web copy that connects with people, persuades and gets them to buy.

Headlines that Convert: 5 Key Characteristics

We see somewhere between 4,000 and 10,000 marketing message per day. To get conversions, you must first grab attention, and the headline is what everyone sees first.

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ShipYourEnemiesGlitter Social Proof

We’re all familiar with the standard “best practices” of CRO. Always use social proof, always reduce form fields, never use image sliders, and so on.

As someone who believes that best practices are merely common practices, I’m always looking to test the tried and true to see how, well, true it really is.

First up? Social proof. Does it really work as well as we all assume? Why? And more importantly, what’s the best way to implement it?

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The Complete Guide to Writing Product Descriptions That Convert

Most product descriptions are awful. Or worse, non-existent.

Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.

In fact, some companies do product copy so well that it’s almost a feature of the product itself.

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After the Lead Magnet: How to Nurture B2B Leads

When a prospect downloads your lead magnet, their journey to paying customer has only just begun—it may never finish. 

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Website Headlines: 3 Formulas that Work for Homepages

Read any copywriting manual or article, and it’ll tell you that the headline is the most important part of your sales copy. That’s true.

Unfortunately, the advice that follows is often originates from snail-mail sales letters from the 1950s. I researched 500 headlines of successful online businesses and figured out which formulas work today. 

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sales copy in newspaper.

Why is it that some books become bestsellers and others can hardly sell a 100 copies? Why do you read some books with passion and interest but can’t get past the first 10 pages of others? What’s the difference?

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confirmation email example.

A confirmation email is an email sent to a customer after an online purchase or signup.

These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful).

Because confirmation emails are triggered by the user’s actions, your customers are expecting something—which means they open, notice, and engage with confirmation emails more than they might with other email types.

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coffee shop conversation

Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for.

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reading on phone

Third-party endorsement is powerful. As marketers, we know that customers are our best salespeople. Their reviews and testimonials build credibility and trust.

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Email Copywriting 101: Five Steps to Better Converting Emails

Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software.

But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% compared to 7% for direct mail.

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Apply for the Conversion Research Sprint

Applications are open for our first live interactive training program. This program is designed to give you advanced-level skills in conversion research. There are limited spots available.

Apply now

We’re running the CXL Sprint program in four other disciplines:

  • Analytics frameworks
  • CRO program management
  • Growth experiments
  • Differentiation

Sign up here to stay updated with upcoming program dates and enrollment info.

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