How to write web copy that connects with people, persuades and gets them to buy.
As AI tools become increasingly popular, there’s no denying their speed and affordability. Many businesses, writers, and marketers rely on AI to churn out content efficiently. However, AI-generated copy often lacks depth and uniqueness, resulting in generic output. Think about how many blog posts you’ve seen that begin with “In today’s fast-paced digital landscape…”
Ever think you’d pay a stranger to stay in their home when they’re not there? Airbnb realized that convincing people of this would be challenging when they first started out.
As a relatively unknown platform, it needed to gain the trust of users who were skeptical about staying in strangers’ homes. To overcome this, Airbnb emphasized user reviews and host ratings. As the reviews grew, so did the platform’s popularity, ultimately transforming it into a global giant.
This is social proof in action.
At its core, social proof is the psychological phenomenon where people look to the actions and opinions of others to guide their own behavior, especially when unsure about a choice. It‘s a powerful tool for anyone looking to influence decisions, build trust, and grow their brand or business.
What if each email you sent earned you a 2000% ROI?
Email marketing (yes, still) rocks the highest return on investment of any medium, garnering on average $47 for every $1 you invest and being a top-three marketing channel for 87% of B2B and 76% of B2C marketers.
Why should customers buy from you? How do you stand out and solve their problems better than anybody else?
Every marketer knows these are important questions, but finding the answers can be a challenge.
Writing copy that converts is a lot like boxing.
Your shots need to flow, and you need to be 3-4 steps ahead of your opponent. You have to predict their counters, slips and movement patterns before they even think of doing them.
Similarly, to craft high-converting copy, your sentences have to flow. And you have to anticipate your reader’s objections and be mindful of each word, sentence, and paragraph that enters their brain.
Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion.
This kind of spending means crowded ad platforms, which makes it more difficult to stand out.
If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors).
If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the box.
In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act.
Why is it that some books become bestsellers and others can hardly sell a 100 copies? Why do you read some books with passion and interest but can’t get past the first 10 pages of others? What’s the difference?
I recently faced a familiar scenario: My team wanted to buy a new SaaS tool, so my boss asked me how much budget to request. I had no idea about pricing, so I Googled around and asked for pricing tiers from several vendors in the space.
Unfortunately, I received a handful of all too common, unhelpful responses.
For the sake of argument, let’s say you know the basics of copywriting.
Blah blah, write a compelling headline, know your audience, be persuasive, find your unique selling proposition, keep copy clean, blah blah blah.
At one point, this advice was great. But from where you’re sitting, “write compelling headlines” isn’t helpful anymore, is it?
Most articles will tell you that poor grammar can kill sales. While not as important in blog posts as in sales copy, grammatical errors can dissolve credibility, possibly resulting in fewer sales.
But what does the actual data say?