Why is it that some books become bestsellers and others can hardly sell a 100 copies? Why do you read some books with passion and interest but can’t get past the first 10 pages of others? What’s the difference?
I recently faced a familiar scenario: My team wanted to buy a new SaaS tool, so my boss asked me how much budget to request. I had no idea about pricing, so I Googled around and asked for pricing tiers from several vendors in the space.
Unfortunately, I received a handful of all too common, unhelpful responses.
For the sake of argument, let’s say you know the basics of copywriting.
Blah blah, write a compelling headline, know your audience, be persuasive, find your unique selling proposition, keep copy clean, blah blah blah.
At one point, this advice was great. But from where you’re sitting, “write compelling headlines” isn’t helpful anymore, is it?
Most articles will tell you that poor grammar can kill sales. While not as important in blog posts as in sales copy, grammatical errors can dissolve credibility, possibly resulting in fewer sales.
But what does the actual data say?
It takes one wrong word to put your foot in your mouth. We’ve all done it and, in the process, squandered an opportunity to impress someone (or some crowd).
With copy, you have a chance to slip up on every homepage, product page, or ad.
Every marketing team needs fresh content ideas.
Maybe you’ve been producing content on the same subject for so long that your idea well has run dry.
We see somewhere between 4,000 and 10,000 marketing message per day. To get conversions, you must first grab attention, and the headline is what everyone sees first.
Most product descriptions are either terrible or non-existent and often overlooked by brands in conversion optimization strategies. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place most people don’t expect.
In fact, some companies do product copy so well that it’s almost a feature of the product itself. But, is product page copy actually that important?
When a prospect downloads your lead magnet, their journey to paying customer has only just begun—it may never finish.
Read any copywriting manual or article, and it’ll tell you that the headline is the most important part of your sales copy. That’s true.
Unfortunately, the advice that follows is often originates from snail-mail sales letters from the 1950s. I researched 500 headlines of successful online businesses and figured out which formulas work today.