Email marketing

Email marketing is a proven strategy to keep your company top-of-mind, nurture leads, improve user onboarding and retention, and upsell ecommerce customers.

Just getting started? Want to take a deep-dive into email marketing? Choose from dozens of blog posts, full-length courses, and other resources to master the discipline before you launch your next campaign.

Why is email marketing important?

Email marketing fuels many businesses—it’s a channel you own fully. Growing an email list and increasing engagement from subscribers is vital (and lucrative) for any marketing program.

What is email marketing automation?

Email marketing automation sends a predetermined series of emails to leads or users based on actions they’ve taken.

For example, a drip campaign may nurture high-value leads after they fill out a form, or an onboarding sequence may encourage product usage during a free trial.

Get expert insights on email marketing

As search traffic shrinks and social media referral traffic vanishes, many businesses are returning to their email lists as a primary source of brand communication and the best opportunity to win more business.

Blog posts on email marketing

Depending on your industry, you may use email to sell products, nurture leads, or retain users. Our posts cover every aspect in detail, from copywriting to design to testing.

Email marketing courses

Think better copy could improve open rates or click-throughs? Trying to figure out how to segment your list to better personalize your content? Our email marketing courses walk you through the key elements of a successful email campaign.

Regardless of what you need email to do for your business, our courses will show you best practices—and how to test the effectiveness of them for your campaigns.

Browse courses

Some of the companies that train their teams at CXL Institute: