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LATEST ARTICLES
B2B marketing workflow automation: why mapping beats tool-first thinking
B2B marketing workflow automation works when you redesign the workflow before you touch a tool, not after. The common failure mode is opening Claude, ChatGPT, or a workflow platform and handing over an entire task, hoping the output holds up. It rarely does. The process for building genuine automation hasn’t […]
How Obsidian is becoming the context layer for modern AI workflows
The biggest limitation of large language models today isn’t intelligence. It’s memory. Open a new chat, switch to a different project, or kick off a new workflow, and you’re back to square one. You re-explain who you are, how you work, what your goals are, your tone of voice, your […]The AI maturity benchmark report: where marketers stand in 2026
Most marketers will tell you they use AI every day. What the data shows is a different story. A few weeks ago, we launched an AI skills assessment to help marketers identify where they actually stand, whether they’re AI-assisted, AI-integrated, or truly AI-native. The assessment was built to measure real […]The 5 skills modern marketers need to become AI-native
AI-assisted marketers are becoming more replaceable. Marketers who build AI systems around their work are becoming more valuable, more in demand, and harder to compete with. That’s not speculation. Over the past few months at CXL, we surveyed hundreds of B2B marketers and analyzed how AI is reshaping marketing roles, […]AI in marketing job descriptions: What 1,750 job posts reveal
The change in skills requirements for AI in marketing jobs has gotten very specific very fast. We scraped around 1,750 marketing job descriptions across two periods: roughly 1,000 from January 2026 and 750 from May 2026. Four months of job description data doesn’t sound like much. But when mentions of […]
