7 Account-Based Marketing Examples and Lessons

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp.
These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.
To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success.
In this article, you’ll learn how to leverage seven success stories to reach and exceed your goals.