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Acquisition

How to acquire more customers? How to attract the right people? These posts are all about data-driven approach to customer acquisition.

Google Ads Mistakes

Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.

Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are six common mistakes that lead to lost revenue.

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Guide to Storytelling

Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention. 

Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference. 

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Guide to TikTok Ads

Here’s an interesting statistic: Eight out of 10 TikTok users say they enjoy TikTok Ads.

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising.

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. Ads are a natural part of the experience. You can use this to your advantage to sell more products.

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions.

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Data visualization

Marketers have access to more data than they need. Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. 

To extract value from the numbers in your analytics tools and on your dashboard, you need to organize them.

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. 

In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. We’ll also look at advanced data modeling tools and data visualization examples to automate your data representation. 

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