Acquisition Archives - Institute Revenue optimization services Copytesting Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Live sprints Online courses Free courses Resources

Acquisition

How to acquire more customers? How to attract the right people? These posts are all about data-driven approach to customer acquisition.

Guest Posting: How to Get it Right (When So Many Get It Wrong)

“Guest posting,” done right, isn’t a dirty word. I’ve used guest posting to build my brand and set up my own link-building agency.

But as the saying goes, there’s no such thing as an overnight success. Throughout my career, I’ve received hundreds of rejections on the journey to landing a few big wins. 

While rejection comes with the territory, you can do a few things to improve your chances of success.  In this article, I share some best practices for guest blog prospecting, putting together a winning pitch, and creating content that editors love to publish.  

Keep reading

Customer centric

Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values. Unsurprisingly, this doesn’t cut it. It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers.

Keep reading

virtual summit

Some 85% of leaders and executives identify in-person events as critical for their company’s success. In most places for most of this year, that’s been impossible. 

Keep reading

Reduce Your Server Response Time for Happy Users, Higher Rankings

Server response time is often overlooked when it comes to improving page speed. 

It can, however, improve your site’s ranking. Users like fast sites, so Google likes fast sites. In this article, I show you how to reduce your server response time. I also provide a few other ways to improve your page speed. 

Keep reading

Create an Offboarding Flow that Improves Retention

Customer onboarding flows get all the love. Figuring out how to get more users to important milestones, find value, and integrate into their workflow is exciting stuff (for SaaS nerds like us).

But you know what doesn’t get any love? Customer offboarding: all the steps involved in a customer canceling their account and successfully disengaging from the product.

Keep reading

Crowd

What do Amazon’s Jeff Bezos and Costco’s Jim Sinegal from Costco have in common? They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. And their success speaks for itself. 

If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. Easy? No. Essential? Yes. 

Keep reading

Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)

If you’re not yet using Facebook Messenger to market your ecommerce business, you’re at a serious disadvantage.

With over 1.3 billion monthly users, not only is Messenger one of the largest chat platforms in the world, it’s also the second-most downloaded iOS and Android app of all time. 

Keep reading

How To Optimize Mobile Pages To Drive Phone Leads

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. That’s kind of a big deal.

Keep reading

teamwork

You wouldn’t hire a brain surgeon to treat your heart condition. Different conditions require different specialists. It’s the same for search engine marketing. SEO has a role. PPC has a role. And, like holistic medicine, they work best when tightly integrated. 

Easier said than done. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. The result is an inefficient, ineffective strategy.

Keep reading

B2B SaaS Keyword Research: A Start-to-Finish Framework

When it comes to SEO, it all starts with keyword research. 

Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries.

But what does an effective keyword research strategy look like? 

Keep reading

What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

Subscribe

Categories