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Acquisition

How to acquire more customers? How to attract the right people? These posts are all about data-driven approach to customer acquisition.

Reining in Excessive Consumerism with Honest Advertising

Is advertising destroying the world?

Whatever answer you may land on, this is a question that the advertising industry may start having to reflect on more and more. 

In this time of global change, the world is on the cusp, or already falling down into environmental and economic catastrophe. Many industries are taking an inward look, assessing the damage they are causing and how they can remedy it.

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Multi-Faceting Your DTC Brand to Optimize Email Revenue

Presumably, you know your product’s USP. 

As part of your customer, product, and market research, you’ll probably have a clear idea of not only what your USP is, but how that USP benefits your customer, how it fits into the wider market, and all the potential implications for your business that comes with those things.

You shouldn’t stop there though. Multi-faceting your brand is about saying ‘ok, we’ve got our USP, but what other sides of the product should we be leveraging? How do they benefit your customers, how do they fit into the wider market, and what are their potential implications?

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Everyone wants growth. 

And the good news is that there are certain levers that anyone can pull to achieve it. But to scale your business, you need more than growth – you need sustainable growth. 

Achieving sustainable growth while maintaining operational efficiency in some ways, is an art, and in some ways, it’s a science, but by following some key principles it’s the sort of thing anyone with the right mindset can be coached through.

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The Keys to Email Deliverability

Domain reputation is a critical factor in getting more emails to your subscriber’s inbox.

To build or rehabilitate your domain reputation, you need to maximize positive email signals tied to your domain. 

When thinking about mailbox provider algorithms, some actions are considered positive. 

And some actions are considered negative. 

Certain positive signals also carry more “weight” than others. 

After spending hours combing through Gmail, Yahoo, and Outlook email documentation, this blog lists many positive (and negative) signals each algorithm uses to maximize email deliverability. 

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How Medium of Content Delivered Impacts Ad Measurement

You have two campaigns running. They were launched at the same time. They are targeting the same audience.

Here are the results you’ve seen so far:

Campaign 1: 

→ 0.67% clickthrough rate (CTR)

→ $1.88 cost-per-click (CPC)

Campaign 2:

→ 3.50% clickthrough rate (CTR)

→ $0.33 cost-per-click (CPC)

If you just found out your budget was cut in half and you need to end one of these campaigns today. Which of these campaigns performed better and will be staying on?

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Paid Media: Definition, Channels, and Tactics (+ Examples)

How do you speed up the process of building brand awareness, converting customers, and driving website traffic?

Paid media amplifies marketing campaigns and accelerates results—so you can reach marketing goals faster.

It’s a key element of any digital strategy. Yet it’s also a broad category with a long list of channels, formats, and tactics.

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