How to acquire more customers? How to attract the right people? These posts are all about data-driven approach to customer acquisition.
By segmenting his client’s PMax campaign and increasing budget for over-performing products, PPC specialist Adriaan Dekker increased Google Ads spend by 22%, while still increasing ROAS by 15%.
By using visual metaphors and memes as ad creatives on LinkedIn and Facebook, Reply.io decreased their cost per demo by more than 60%.
Server response time is often overlooked when it comes to improving page speed.
It can, however, have a dramatic impact on your organic traffic. Users like fast sites, so Google likes fast sites.
John Wanamaker, considered a pioneer in marketing back in the 1800s, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
A lot has changed since then, and data modeling and digital channels make attribution much easier. But marketing is still a cost to every business, and it doesn’t always deliver the results you hoped for.
Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy.
This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you should do is as valuable as advice on how to do it—the “Should-How Fallacy.”
But being right doesn’t create value; empowering others to succeed does.
Around 30,000 new products launch every year. Most of them fail.
The biggest reasons? Poor product-market fit, positioning, and messaging. Effectively, they don’t understand their customer, nor where to play or how to win.
Many companies are so focused on building the perfect product that they put off their growth efforts until it’s too late.
Upselling and cross-selling are two ways to do the same thing: grow your revenue by getting customers to spend more.
It’s a mutually beneficial deal where customers get a better experience, and you get a fatter bottom line.
How do you go from good to great? How do you remain relevant as your competition continues to gain more market share?
When technology and the business landscape shift rapidly, there’s a consequence: companies that embrace innovation have a huge advantage over those that don’t.
70% of buyers have done their research before they talk to sales, and half of them simply prefer not to talk to sales at all.
Most of your site visitors aren’t open to outbound selling.
So, how do you get their attention? By educating, empowering, and entertaining them through demand generation.
Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences.