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Acquisition

How to acquire more customers? How to attract the right people? These posts are all about data-driven approach to customer acquisition.

B2B marketing has a problem. We’re stuck in the past, optimizing for metrics that don’t matter while our prospects have moved on.

The traditional B2B funnel is broken. You know the one – gated content leading to MQLs, followed by nurture emails and sales outreach. This approach assumes that downloading an ebook signals buying intent. It doesn’t.

Most marketing teams have optimized for marketing qualified leads (MQLs) for years, believing that contact information left behind for a white paper or infographic indicates genuine interest in their product or service. This false assumption has led to wasted resources, frustrated sales teams, and missed revenue opportunities.

Let’s kill this outdated model and replace it with something that actually works.

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Most content strategies fail. They’re bloated with fluff, built on outdated practices, and fail to deliver measurable business outcomes. According to research by Steve Rayson analyzing 1 million articles, 75% of content gets zero backlinks and half of all articles receive two or fewer social interactions.

The difference between good and bad content isn’t marginal – it’s massive. Good content drives exceptional results while bad content gets virtually nothing. If your content isn’t generating traffic, leads, and revenue, it’s time to rethink your approach.

This guide will show you how to build a content strategy that works – one that puts you in the top 1% of marketers who understand how to create content that dominates search rankings, earns attention, and converts.

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LinkedIn is noisy as hell at the moment.

Feeds are flooded with AI-generated filler, reposted carousel junk, and marketers trying to shout louder than each other.

So how do you actually cut through and drive real pipeline?

I sat down with Justin Rowe, founder of Impactable – a LinkedIn ads agency deep in the trenches. We broke down what’s working and what’s straight-up wasting your budget.

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Ever poured thousands into ads targeting the “perfect audience” only to watch your money disappear?

You’re not alone.

Most marketers skip the crucial first step that separates winners from losers: finding your actual crowd before scaling.

I’ve seen companies blow six figures on campaigns targeting audiences they thought would convert. Spoiler alert: most didn’t.

The problem isn’t your product. It’s not even your messaging (yet). It’s that you’re talking to the wrong damn people.

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Your Marketing Is Worthless Without a Clear ICP

Your B2B marketing is broken if you can’t define your ideal customer in one sentence. Period.

Most companies burn through budgets targeting everyone with generic messaging that resonates with no one. The result? Wasted spend, weak conversion rates, and sales teams complaining about lead quality.

The solution isn’t complicated, but it requires something most marketers avoid: making hard choices about who NOT to target. Defining your Ideal Customer Profile (ICP) isn’t optional if you want predictable revenue growth. It’s the foundation everything else builds upon.

Let’s cut through the noise and fix this fundamental problem.

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There are over 2 billion active monthly Instagram users, and 70% of consumers turn to their Instagram feed when considering their next purchase. 

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.   

In this post, we’ll walk you through how to use Instagram to reach more people and encourage them to become engaged followers.

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In a perfect world, business-to-business (B2B) sales and marketing teams should have a symbiotic partnership. When they collaborate effectively, B2B marketing metrics and reporting can be a powerful tool, driving strategic insights and shared successes. 

However, the unfortunate reality for many teams is falling short of aggressive goals, missed targets, and the inevitable finger-pointing that follows.

When things are good, reporting is easy. But when things are bad, reporting can be a pretty painful process. So, if this sounds familiar, here are some examples and advice on how to best work with B2B marketing metrics when performance is less than stellar.

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End users are constantly looking for better versions of the product they know and love. To meet this demand, businesses must grow and adapt. This means consistently testing new ideas and exploring fresh ways to refine products. Without regular product experimentation, it’s impossible to stay relevant or discover what truly resonates with your target market.

Of course, experimentation and change come with risks. For example, innovative development practices differ between startups and enterprises, and using the wrong approach could lead to undesired results. But, by efficiently identifying and managing those risks, businesses can quickly adjust to market trends strategically.

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When we think about the evolution of how organizations go to market, there haven’t been two practices that have gained more glory in such a short period of time than the subjects of this article. Their purpose? Driving revenue growth. Their names? ABM (Account Based Marketing) and RevOps (Revenue Operations). Both ABM and RevOps have emerged as powerful growth leavers for organizations, with entire departments now being built around them. 

Each approach has its own benefits. But, their true power lies in a combination of the two. They create a potent mix that can seriously boost your revenue engine.

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