How to acquire more customers? How to attract the right people? These posts are all about data-driven approach to customer acquisition.
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical.
How did they do it? With a tactical understanding of two different marketing strategies: demand generation and lead generation.
Now, should you pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, or tap into existing demand to build a pipeline of high-intent leads?
Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.
Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are six common mistakes that lead to lost revenue.
Data is big business. 90% of corporate strategies involve investing in data to reach new audiences and personalize experiences.
But what if the data they’re relying on isn’t accurate? Most analytics setups are flawed. And broken configurations and skewed results often lead to misguided decision-making.
What if each email you sent earned you a 2000% ROI?
Email marketing (yes, still) rocks the highest return on investment of any medium, garnering on average $47 for every $1 you invest and being a top-three marketing channel for 87% of B2B and 76% of B2C marketers.
Why should customers buy from you? How do you stand out and solve their problems better than anybody else?
Every marketer knows these are important questions, but finding the answers can be a challenge.
Expanding your reach and scaling your marketing strategy becomes a lot easier when every employee in your company is a brand ambassador.
Employee advocacy programs turn employees into advocates, shortening sales cycles, boosting growth, and helping your team differentiate from the crowd.
How did Outreach grow in just a few years to 50,000 monthly active users, $10 million in new bookings, and net revenue retention (NRR) of more than 140%?
By focusing intently on a single measurement, known as a north star metric.
Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention.
Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference.
Here’s an interesting statistic: Eight out of 10 TikTok users say they enjoy TikTok Ads.
At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising.
TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. Ads are a natural part of the experience. You can use this to your advantage to sell more products.
In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions.
Marketers have access to more data than they need. Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops.
To extract value from the numbers in your analytics tools and on your dashboard, you need to organize them.
Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format.
In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. We’ll also look at advanced data modeling tools and data visualization examples to automate your data representation.