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Acquisition

How to acquire more customers? How to attract the right people? These posts are all about data-driven approach to customer acquisition.

There are over 2 billion active monthly Instagram users, and 70% of consumers turn to their Instagram feed when considering their next purchase. 

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.   

In this post, we’ll walk you through how to use Instagram to reach more people and encourage them to become engaged followers.

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In a perfect world, business-to-business (B2B) sales and marketing teams should have a symbiotic partnership. When they collaborate effectively, B2B marketing metrics and reporting can be a powerful tool, driving strategic insights and shared successes. 

However, the unfortunate reality for many teams is falling short of aggressive goals, missed targets, and the inevitable finger-pointing that follows.

When things are good, reporting is easy. But when things are bad, reporting can be a pretty painful process. So, if this sounds familiar, here are some examples and advice on how to best work with B2B marketing metrics when performance is less than stellar.

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End users are constantly looking for better versions of the product they know and love. To meet this demand, businesses must grow and adapt. This means consistently testing new ideas and exploring fresh ways to refine products. Without regular product experimentation, it’s impossible to stay relevant or discover what truly resonates with your target market.

Of course, experimentation and change come with risks. For example, innovative development practices differ between startups and enterprises, and using the wrong approach could lead to undesired results. But, by efficiently identifying and managing those risks, businesses can quickly adjust to market trends strategically.

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When we think about the evolution of how organizations go to market, there haven’t been two practices that have gained more glory in such a short period of time than the subjects of this article. Their purpose? Driving revenue growth. Their names? ABM (Account Based Marketing) and RevOps (Revenue Operations). Both ABM and RevOps have emerged as powerful growth leavers for organizations, with entire departments now being built around them. 

Each approach has its own benefits. But, their true power lies in a combination of the two. They create a potent mix that can seriously boost your revenue engine.

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When it comes to startup SEO, you have to think differently than traditional, big-company SEO. This is especially true for bootstrapped startup founders, SEO is one of the most powerful growth channels you can invest in early on. And the earlier you start, the better.

First off, organic search is incredibly measurable compared to other marketing tactics. You can predict growth based on your keyword rankings and see exactly how much organic traffic and leads different SEO strategies are driving. That predictability is huge for a startup.

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Is advertising destroying the world?

Whatever answer you may land on, this is a question that the advertising industry may start having to reflect on more and more. 

In this time of global change, the world is on the cusp, or already falling down into environmental and economic catastrophe. Many industries are taking an inward look, assessing the damage they are causing and how they can remedy it.

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Presumably, you know your product’s USP. 

As part of your customer, product, and market research, you’ll probably have a clear idea of not only what your USP is, but how that USP benefits your customer, how it fits into the wider market, and all the potential implications for your business that comes with those things.

You shouldn’t stop there though. Multi-faceting your brand is about saying ‘ok, we’ve got our USP, but what other sides of the product should we be leveraging? How do they benefit your customers, how do they fit into the wider market, and what are their potential implications?

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Everyone wants growth. 

And the good news is that there are certain levers that anyone can pull to achieve it. But to scale your business, you need more than growth – you need sustainable growth. 

Achieving sustainable growth while maintaining operational efficiency in some ways, is an art, and in some ways, it’s a science, but by following some key principles it’s the sort of thing anyone with the right mindset can be coached through.

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Domain reputation is a critical factor in getting more emails to your subscriber’s inbox.

To build or rehabilitate your domain reputation, you need to maximize positive email signals tied to your domain. 

When thinking about mailbox provider algorithms, some actions are considered positive. 

And some actions are considered negative. 

Certain positive signals also carry more “weight” than others. 

After spending hours combing through Gmail, Yahoo, and Outlook email documentation, this blog lists many positive (and negative) signals each algorithm uses to maximize email deliverability. 

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