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Acquisition

ecommerce email marketing

If you’re an ecommerce marketer, you send tons of emails regularly.

Black Friday, Valentine’s Day, BOGO, order confirmations, thank you mails, cart reminders—the list is endless. And if you aren’t promoting the right product to the right people at the right time, all those mails are useless.

Generating revenue (and not simply opens and clicks) via email marketing requires a strong strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email. 

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Google Ads Mistakes

Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.

Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are five common mistakes that lead to lost revenue.

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Guide to Storytelling

Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention. 

Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference. 

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Guide to TikTok Ads

Here’s an interesting statistic: Eight out of 10 TikTok users say they enjoy TikTok Ads.

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising.

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. Ads are a natural part of the experience. You can use this to your advantage to sell more products.

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions.

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