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Acquisition

You have two campaigns running. They were launched at the same time. They are targeting the same audience.

Here are the results you’ve seen so far:

Campaign 1: 

→ 0.67% clickthrough rate (CTR)

→ $1.88 cost-per-click (CPC)

Campaign 2:

→ 3.50% clickthrough rate (CTR)

→ $0.33 cost-per-click (CPC)

If you just found out your budget was cut in half and you need to end one of these campaigns today. Which of these campaigns performed better and will be staying on?

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How do you speed up the process of building brand awareness, converting customers, and driving website traffic?

Paid media amplifies marketing campaigns and accelerates results—so you can reach marketing goals faster.

It’s a key element of any digital strategy. Yet it’s also a broad category with a long list of channels, formats, and tactics.

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Product-Led Growth

John Wanamaker, considered a pioneer in marketing back in the 1800s, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

A lot has changed since then, and data modeling and digital channels make attribution much easier. But marketing is still a cost to every business, and it doesn’t always deliver the results you hoped for. 

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Should how fallacy

Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy.

This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you should do is as valuable as advice on how to do it—the “Should-How Fallacy.”

But being right doesn’t create value; empowering others to succeed does.

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