This is a guest post by Chris Hexton from Vero.
Have you ever thought about how your customers actually read your emails? As in, how they approach them… mentally?
It’s not unusual in our line of work to see the exact same landing page convert at 11% one month, and 55% the next – without making any changes. How so?
Your conversion rate is mainly determined by the quality of traffic. The right traffic with the right expectations makes all the difference. This post will tell you how to get traffic that converts.
According to a report by Nielsen on social media, Americans spend three times more time on social media than reading their email.
Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to increase sales, converting leads into buyers and buyers into repeat customers.
This is a guest post by Chris Hexton from Vero.
Every business sends emails, but not everyone does so successfully. Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition.
People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.
People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list.
You have an opt-in form on your site and somebody filled it in. Hooray! You just gained another subscriber on their way to read your content and buy your stuff. Or did you…
Marketing with no budget – a familiar story for most small businesses and startups. When there’s no money, there’s usually time. Time is unfortunately also limited, so the question is – how to convert that time into money most effectively (get the biggest bang for the hour)?