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User Experience & Persuasive Design

How does the site make you feel? Is it enjoyable to navigate? Does it feel seamless and fun? Does it just work?

These are just some of the many things that go into user experience. This is an archive of the best stuff on CXL on user experience and persuasive design.

9 Shopify Apps to Win More Ecommerce Sales

With over 4,000 apps on the Shopify app store—and 3–5 added every day—it’s impossible for store owners to keep up with the changing app landscape. But that doesn’t mean there’s no pressure to keep up.

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SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow

Optimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as quickly as possible. 

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The Landing Page Optimization Guide You Wish You've Always Had

What follows is a list of resources that can be applied specifically to landing page optimization.

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion.

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Mobile Conversion Optimization: Common Mistakes & How to Fix Them

If there’s a consensus about anything in the mobile market, it’s that mobile ecommerce conversions are lower than on desktop.

Smartphones have the lowest conversion potential, but tablets also win fewer conversions compared to desktop.

For example, Monetate reported that, globally, desktop conversion rates are more than twice that of mobile devices:

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8 Effective Ways to Measure UX

Ever wonder why your site has a lot of visitors but not enough transactions, purchases, or inquiries? In this post, we look at marketing and UX metrics from a slightly different angle.

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The Effect of Typography on User Experience and Conversions

Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things. (Cyrus Highsmith)

We only have a handful of tools to communicating online, really. Words, images, colors, and composition are the usual suspects, but they’re stealing most of the credit for what goes into making effective websites and landing pages.

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Tabbed Navigation

One of my favorite UX quotes comes from Chikezie Ejiasi, UX lead at Nest.

He wrote: “Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met—so it’s important to be clear and precise. Thus, well-structured navigation and content organization goes hand in hand with having a good conversation.”

Can tabbed navigation be clear and precise? Of course it can, which makes it a valid form of navigation and content organization. What matters, as with most things related to UX, is how you implement it and how you optimize it.

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Password UX

Have you ever forgotten a password for a site? What about a security question?

Have you ever spent a ridiculous amount of time trying to think of a password you can remember, but also complies with a list of arbitrary requirements (e.g., seven uppercase letters, four special characters, etc.)?

When these UX problems pop up, they cause friction.

Friction that prevents new SaaS customers from signing up, friction that prevents loyal eCommerce customers from creating an account for next time, friction that prevents current customers from accessing their accounts.

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How to Build Robust User Personas in Under a Month

Customer personas are often talked about in marketing and product design, but they’re almost never done well.

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Progressive Web Apps: What Do Marketers Need to Know?

Often, marketing creativity encounters technical limitations. A web page can load only so fast. UX is constrained by browsers. Cutting-edge solutions are accessible only to those with large budgets.

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How to change your marketing during and after the crisis

The world has already changed. Your marketing should too.

Check out our Live Panel series with experts in four different industries.

These leaders will discuss how to navigate uncertain times in SaaS, eLearning, Ecommerce, and the agency landscape.

Register today

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