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User Experience & Persuasive Design

How does the site make you feel? Is it enjoyable to navigate? Does it feel seamless and fun? Does it just work?

These are just some of the many things that go into user experience. This is an archive of the best stuff on CXL on user experience and persuasive design.

How to Build Trust with Ecommerce Buyers This Holiday Season

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales

While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. adults plan to do more than half of their holiday shopping digitally this year. 

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Office

Have you ever heard of the “significant objects” project?

As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they could resell cheap knickknacks (avg. cost $1.25) on eBay and turn a significant profit by adding personal stories to the item descriptions.

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popups

It’s a well known that most people do not buy from you on their first visit. In fact, a study from Episerver showed that “92% of consumers visit a brand’s website for the first time to do something other than make a purchase.

While there are many factors that go into getting consumers ultimately purchase, popups can be quite effective at getting your visitors to buy but are quite controversial.

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Image of notebook with planning

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. So HR hot-footed it onto LinkedIn and recruited you to make this a reality. 

As if expectations like that weren’t enough, you might have heard that one in four CX employees are predicted to lose their jobs this year–if you can’t prove value, you don’t get a paycheck. 

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How to Design Mobile SaaS Pricing Pages that Don't Suck

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further.

To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile. Mobile B2B customers are just browsing and don’t intend to purchase anyway, right?

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What You Need to Know About Mobile Users and Their Shopping Behavior

80% of people never leave home without their phones in hand.

We do everything with it, including shopping, research, social media and more.

Whatever your business is, an ever growing chunk of your target customers are using their mobile devices instead of computers to go online.

Here’s what you need to know about mobile internet users and their purchasing behavior.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

POP QUIZ TIME!

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind?

Do you think about copy? Headlines? The need for a strong call to action?

If you thought about any of those things, you aren’t alone. Recently Ott mentioned in the Mastering The Call To Action article, a study of Visual Website Optimizer’s customers shows most people are testing:

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Shopping cart

An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company.

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Serial Position Effect: Why Order Matters in Optimization

You put tons of time into creating your product, experimenting with acquisition channels, and honing your messaging.

Yet here I am, about to tell you that consumers are often swayed by such subtle nudges as the order in which you present your products, or the “serial position effect.”

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How To Use On-Site Surveys to Increase Conversions

There are few things in marketing we know for certain.

Show a landing page to a panel of experts and ask what’s wrong—and everyone having an answer is one of them.

While there is often no shortage of opinions on how to improve a landing page, the question remains how valuable is most of the feedback?

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Enroll in the Conversion Research Sprint

Introducing our new done-with-you 6-week live interactive training program. In this program, you conduct actual conversion research for your business while we guide you through it.

Whether you attend alone or bring 10 colleagues, the price is the same.

Enroll Today

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