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User Experience & Persuasive Design

How does the site make you feel? Is it enjoyable to navigate? Does it feel seamless and fun? Does it just work?

These are just some of the many things that go into user experience. This is an archive of the best stuff on CXL on user experience and persuasive design.

AMP for Email: Everything You Need to Know

AMP for email is, at this point, a trend. Will it become a standard practice?

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9 Shopify Apps to Win More Ecommerce Sales

With over 4,000 apps on the Shopify app store—and 3–5 added every day—it’s impossible for store owners to keep up with the changing app landscape. But that doesn’t mean there’s no pressure to keep up.

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10 Useful Findings About How People View Websites

Eyetracking and other user research have studied how people look at websites. Here are 10 useful findings you can use.

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SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow

Optimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as quickly as possible. 

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How to Create Killer Explainer Videos

You’ve probably heard that explainer videos can boost conversions anywhere from ten to ten bazillion percent. You may even be toying with the idea of doing one for your company.

The question is: Can you make it any good?

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The Landing Page Optimization Guide You Wish You've Always Had

What follows is a list of resources that can be applied specifically to landing page optimization.

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion.

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Mobile Conversion Optimization: Common Mistakes & How to Fix Them

If there’s a consensus about anything in the mobile market, it’s that mobile ecommerce conversions are lower than on desktop.

Smartphones have the lowest conversion potential, but tablets also win fewer conversions compared to desktop.

For example, Monetate reported that, globally, desktop conversion rates are more than twice that of mobile devices:

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12 Unconventional Landing Page Strategies to Increase Conversions

We talk a lot about creating high converting landing pages, getting traffic that converts, and making the most out of your conversion points.

But what we don’t talk about often are outside-the-box landing page strategies you can use to increase conversions right away.

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Great User Experience (UX) Leads to Conversions

What’s user experience (UX) got to do with conversions? Everything.

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Mobile Ecommerce Design: How to Earn More Conversions

There are an almost limitless number of mobile usability gotchas that need to be identified and gradually refined.

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Apply for the Conversion Research Sprint

Applications are open for our first live interactive training program. This program is designed to give you advanced-level skills in conversion research. There are limited spots available.

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