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User Experience & Persuasive Design

Design like Jagger or why you shouldn't design your own website (unless you're a designer)

Don’t design your own website. No, really. It will suck.

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53 Ways to Increase Conversion Rate

Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself.

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The 12 Principles Of Effective Blog Design

People judge books by the cover and other people by their looks.

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Copywriting based on the science of persuasion

If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or less try stick to the following formula:

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9 Key Steps to Improve Website Readability

Readability is crucial. Even the best blog post or sales copy won’t save you if the readability is poor. The easier it is to read your texts, the more gets read. or instance the content of this article might be good, but I’ll never bother to read it.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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