Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself.
People judge books by the cover and other people by their looks.
If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or less try stick to the following formula:
Readability is crucial. Even the best blog post or sales copy won’t save you if the readability is poor. The easier it is to read your texts, the more gets read. or instance the content of this article might be good, but I’ll never bother to read it.