fbpx Experimentation Agency Message Testing Start 7-day trial for $1 Training Pricing Community Blog Resources Help

Original Research

Original UX research studies conducted by CXL Institute.

Product marketing

Daniel J. Murphy is known for elevating SaaS startups to new levels of success. He helped Privy become one of the fastest-growing companies in the U.S., established HubSpot’s customer review program, and grew Drift’s marketing team eightfold in two years.

He helped grow these companies as a product marketing manager.

The product marketing manager (PMM) is responsible for creating and executing the product marketing strategy. It’s a vital hire for companies competing in saturated markets—which means most companies today.

In this article, you will learn the core responsibilities of the product marketing manager, plus the skills and attributes that make a truly great PMM.

Keep reading

Top Product Marketers Header

Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy.

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the product needs to win against the competition. They design an effective go-to-market plan along with the required positioning and messaging.

In this article, we brought together 17 of the best product marketers from companies like Gong, Privy, HighSpot and Vanguard (most of them are your instructors in CXL’s Product Marketing Minidegree) and asked them for their best advice for those who want to rise through the ranks of the most in-demand marketing role today.

Keep reading

learn digital marketing

The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice. 

But with the daily demands of most marketing professionals, it’s often an uphill battle to take a step back and set aside time to learn new skills. All too often, that quarterly report or urgent client request takes priority, time and time again.

Keep reading

Lies, Damned Lies, and (Some) Marketing Statistics

One of the most challenging parts of producing high-quality content is finding and sourcing accurate statistics and research. You’ll often go down the sourcing rabbit hole only to discover that a statistic is from 2012 or that the study’s sample size consisted of just a few people—and that’s only after you make an effort to dig deeper.

With many outdated and misleading statistics crowding the first page of Google, how do you know which stats are legitimate? How can you use research to strengthen your content rather than regurgitating the same old stats?

Keep reading

Guy reading a book.

What worked in SEO, content, and growth just a few months ago may not be effective today. Making things even more challenging, there’s so much noise. Is that top-ranked content on Google actually the best thing out there? Or is it the same “me too” content?

We identified top marketers based on some good-but-imperfect criteria (e.g., mentions on marketing sites, social media presence, recent presentations, etc.).

Then, we used that expert seed list to gather opinions on which people, sites, and books all marketers should listen to, read, or watch.

Keep reading

Categories