Ecommerce Checkout Funnel Review: How Vintage King Audio Can Improve
Today we’re doing an eCommerce funnel review for Vintage King Audio.
User Experience & Persuasive Design
How to Improve Your Home Page [Website Review]
In this post I’m reviewing 5 websites, analyzing their home pages – and mostly their above the fold area.
How To Get Your Pricing Page Right [Website Reviews]
Pricing itself is super important, and so are the pages that communicate the prices. We’ll look at 8 different pricing pages and see how we could improve them.
Think About Customer Experience, Not Just Conversion Optimization
You’re working to increase your online profits, and you perform conversion optimization. That’s great. But it’s not enough. Even the terminology is off.
I’m not alone in this. Most optimizers I know dislike the term ‘conversion optimization’ and want to replace it with something else. Even the guys who invented the term are dissatisfied.
The reason being true optimization is not just about conversions. It’s way more than that.
Is Emotion Necessary To Make More Sales?
Did you know advertising research has shown that the emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V. commercials and 2-to-1 for print?
Long Form or Short Form Landing Pages? Why Not Both?
Guest post by Pratik Dholakiya.
If you practice CRO, you already know that the debate over small versus long landing pages misses the point. Different products need different landing pages. A beautiful picture and a short description might work for a wrist watch…not so much for a $2,000 software product.
5 UX Hacks That Can Immediately Increase Revenue
Managing shopper experience for mid-sized eCommerce businesses presents a lot of opportunities for conversion testing, and the ability to see real and immediate revenue results when tests are successful…
My favorite conversion tests are those that can be abstracted from the specific website audience and applied to larger populations of online shoppers.
In this post I will review 5 changes, ranging in difficulty from easy to hard (hard means it will require some programming), but each of which can have a large and immediate impact on increasing conversions and generating more revenue.
Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)
Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement the consumer just viewed and have the landing page contain a different message/keywords.
21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates
So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.
Your Design Sucks. And Copy. And Your Idea is Wrong (or Why You Need Continuous Optimization)
How often does this happen:
A company budgets for a website, it’s built according to the budget and then it’s done. Hooray! … and everybody moves on to other important things.
Unfortunately too often.