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User Experience & Persuasive Design

Website Usability Testing: A Must for Boosting Conversions

Usability testing is the black horse of boosting conversions. If your site is difficult to use or hard to understand (means it has usability problems), it will result in poor conversions.

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Beauty Pays: Beautiful Websites (and People) Get Better Results

Does beauty sell? Most people would intuitively say ‘yes’, but what evidence is there that supports the claim?

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Sell More By Being Human and Building Relationships With Your Copy

Your customers are real people. They have friends, family, colleagues and yes – even feelings. How can acknowledging this help you sell more? Read here.

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Free Mini-reviews (Part 2)

Here’s part 2 of my annual free mini-reviews.

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How to Use Behavioral Design for Boosting Conversions (Using The Fogg Behavior Model)

Design impacts behavior. If you know how to impact behavior, you can design for behavior. Here’s how to do it.

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What You Need to Know About Mobile Internet Users and Their Shopping Behavior

80% never leave home without their phones in hand. They do everything on it, including shopping. Whatever your business is, an ever growing chunk of your target customers are using their mobile devices instead of computers to go online.

Here’s what you need to know about mobile internet users and their purchasing behavior.

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Sell More Stuff Online By Eliminating Click Fear

If you want to sell stuff online, there’s one thing you should always be looking to eliminate – Click Fear. No, it’s not a modern day phobia.

It’s when people are not sure what will happen after they click.

So in most cases they won’t.

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Why You Shouldn't Assume How Users Feel About Your Site [Rant]

I wrote this short rant.

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Design like Jagger or why you shouldn't design your own website (unless you're a designer)

Don’t design your own website. No, really. It will suck.

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53 Ways to Increase Conversion Rate

Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself.

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How to achieve more with less in content marketing

Find out how to reach more people and get the most value from your content marketing efforts with content recycling.

Join Paul Boag, UX Marketing Specialist @ Boagworks, live Wed. May 27 @ 11 AM CT.

Register here

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