Training program: AI in B2B marketing

Learn how to use AI in B2B marketing and how to market in the era of AI

How people search, compare and buy products and services are changing. Your marketing should change too. This program is designed to keep you up-to-date with AI in B2B marketing.

SEO & AEO – Rank in AI Overviews and LLMs like ChatGPT.
Content – Get your strategy AI-ready and create better content with AI.
GTM & Demand Gen – Predict demand, target smarter, close faster.
Paid Media – Increase ROAS with AI-powered ad strategy.
AI Ops – Automate insights and workflows with AI tools.

Buy this program for $1199

*7-day money-back guarantee

Trusted by marketers at leading B2B companies

This program includes 5 tracks.

Track 1: SEO, AI Search and LLMs

Get your brand and content to show up and rank where your audience is searching today. Optimize for traditional search as well as AI answer engines.

Increase revenue and visibility from AI search and LLMs

Get your content strategy AI-ready and make sure your brand is showing up and becomes the obvious click on Google and LLMs.

On-demand version available
Join the waitlist for next live sessions

Optimize pages for AI search with Answer Engine Optimization

Capture high-intent leads by showing up in AI-powered comparisons and control what LLMs say about your brand.

Join the waitlist for next live sessions.

Scale SEO with on-page, on-site, and programmatic techniques

Build and execute programmatic SEO strategies that scale, from site structure to using AI safely for content production.

Generate leads with bottom-of-funnel SEO strategies in tough niches

Turn content into pipeline by targeting users actively searching for and comparing products or services.

Track 2: Content marketing

Learn how to integrate AI into your workflow without negatively impacting your content quality, brand voice, or search rankings.

Content strategy for demand generation

Gain the tools and insights needed to consistently produce content that strengthens your brand, grows your audience, and directly supports business goals.

Create engaging content with SEO editorial content calendars

Learn how to identify and source high-impact topics that will increase organic discoverability and traffic.

Write scroll-stopping content with LLMs

Turn LLMs into a powerful writing companion that generates attention-grabbing content for your blog and social media.

Speed up content ideation with AI brainstorming

Learn how to use AI to create an endless stream of great content ideas that resonates with your audience.

Using AI to create real thought leadership content

Learn how to use AI to identify thought leadership gaps in your industry and turn it into content with a clear point of view.

Track 3: Go-to-market and demand generation

See how leading teams are using AI for research, ICP modeling, and demand generation.

ICP modelling and targeting with AI

Use AI to score and target accounts that are actually in-market.

Live session on 7th August 2025 – 11 AM CT
On-demand version available after sessions end

Learn how to use AI to get deep insights about your target audience.

Live session on 3rd September 2025 – 9 AM CT
On-demand version available after sessions end

Cut CAC and increase the effectiveness of your ABM strategy

Increase the efficiency of your account-based marketing program with AI insights, data enrichment, and personalization.

Live sessions on 19th + 26th August 2025 – 11 AM CT
On-demand version available after sessions end

Generate demand and earn mental availability

Make your brand the default and obvious choice among your target audience.

Experimentation-led go-to-market strategy

Avoid wasted resources and lower CAC with high-impact, data-backed experiments.

Track 4: Paid media and demand capture

Learn how to use AI to increase the effectiveness of your ad campaigns, get better ROI, and stay ahead of your competition.

Improve Meta ad performance with AI

Use AI to analyze your competitors’ strategies and build better ads that win more leads and users

Live session on 16th July 2025 – 11 AM CT
On-demand version available after sessions end

Validate and scale your LinkedIn ads

Learn how to validate fast, kill what’s not working, and scale campaigns that drive real pipeline.

Validate and scale your Meta ads

Create high-converting Meta ads that deliver growth and positive RoAs.

Prepare your Google ads for AI and increase performance

Learn how to get the most out of Google’s AI for ads. Increase performance and reduce wasted spend.

Track 5: AI Lessons
Actionable lessons from top practitioners in
B2B marketing

Use multi-agent AI prompting to get useful outputs
Prevent AI hallucinations with these prompts
Ground your LLM for better AI outputs and insights
Find gaps and improve conversions for key pages using AI
Increase user research efficiency with AI
Improve landing page engagement with predictive AI
And more…

Resources and prompts to get you going immediately

This bundle includes an extensive collection of tried-and-tested tools, GPTs, dashboards, and ready-to-use prompts from leading marketing practitioners.

A quick taste of our content.

Buy just this program, or get it +100 other courses and all future updates

Access to all on-demand courses
Access to all minidegree programs
Access to all live courses
All future updates