Training program: B2B Marketing and AI
The one progam to keep up-to-date with B2B marketing and AI.
How people search, compare and buy products and services is changing. Your marketing should change too. This 5 track program is designed to keep you up-to-date with B2B marketing and AI.
- Build an efficient, strategic demand engine, sharpen your positioning, and support growth to attract quality leads
- Use AI to run effective campaigns, test channels, and gathering insights to increase ROAS
- Write clear messaging and valuable content that is optimized for the funnel and users pains
- Optimize for AI visibility, get cited by LLMs and reclaim your organic reach
- Plan and run focused ABM programs that deliver measurable returns
Practical tactics you can implement immediately.
Trusted by marketers at leading B2B companies
This training includes 5 tracks.
Track 1: B2B Strategy
Build a clear, well-positioned B2B strategy to generate demand and optimize all stages of the growth.
B2B Demand Generation
Position your brand as the default choice among your target audience.
B2B GTM Strategy – Get to $10m ARR
What to run, what to skip, and how AI helps execution across outbound, content, and brand.
Project Management for Marketers
Simplify marketing campaigns with a clear project management process.
Growth Strategy
Master your Growth Strategy in user engagement, customer acquisition, and team building for sustainable business success.
Unique Positioning for Agencies
Find what truly makes your agency different, attract clients who already “get it,” and build a memorable brand that cuts through the noise.
Partner & Customer Marketing
Optimize your marketing output with Partner Marketing.
Track 2: Go-to-market tactics
Develop a modern GTM plan, run focused campaigns, test channels, and use AI for audience insights and targeting.
Running efficient B2B campaigns
Reduce CAC and cost per qualified demo by 15% and get more leads. Lower waste and get more clarity across the entire funnel.
Validate and scale your Meta ads
Plan, create, and manage effective Meta Ads campaigns.
Validate and scale your LinkedIn ads
Plan, create, and manage effective LinkedIn Ads campaigns.
Experimentation-led go-to-market strategy
Learn a go-to-market framework that helps you test, kill bad ideas, and scale only what works fast.
AI for audience research and social listening
LinkedIn threads, Reddit rants, or G2 reviews – your buyers are speaking. Use AI to listen at scale, extract insight, and act fast.
ICP modelling and targeting with AI
AI is evolving ICP targeting: Build dynamic ICP models with real signals, and use AI to deploy an ABM program that turns them into pipeline.
Release: 15th December 2025
Track 3: Content and email
Create content that supports demand, write clearer messages, and is optimized for a B2B lead-gen funnel.
Content Strategy and Demand Generation
Attract B2B leads with content marketing, from first action to the outcome.
Build optimized B2B content funnels with AI
Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
Release: 15th December 2025
Email Marketing
Grow your email list, craft effective copy and design emails that convert.
Sales Copywriting & Product Messaging
Stop letting amateur copy wipe out your conversions.
Scaling Content Marketing
Scale your content marketing with proven methods that work.
Track 4: Organic and AI traffic
Get your brand and content to show up and rank where your audience is searching today. Optimize for traditional search as well as AI answer engines.
Optimize pages for AI search with Answer Engine Optimization
Capture high-intent leads by showing up in AI comparisons and control what LLMs say about your brand.
Content strategy for the AI era
Turn proprietary data, research, and subject expertise into content that AI loves to cite and customers trust.
Bottom-of-funnel SEO strategies
Challenge your approach to SEO and cut through the noise with smart search optimization.
SEO-driven editorial calendar
Grow your traffic with proven SEO strategies. Set content goals, find advanced topic ideas, and map them to your content calendar.
On-page, on-site, and programmatic SEO
Optimize traffic with on-site strategy & content, internal linking, and SEO testing.
Track 5: Account-based marketing (ABM)
Plan and run focused ABM plays that use data, intent, and clear targeting to drive pipeline fast.
ABM – Get ROI in 6 weeks
Use frameworks to launch and maintain your ABM program, fill the pipeline and focus resources.
AI for ABM list building and outreach
Cut CAC by automating a rich, dynamic always up-to date ABM list and doing research, outreach and personalization at scale.
B2B Sales-Marketing Alignment
Align marketing, sales and leadership: Increase pipeline quality and go-to-market efficiency.
Release: 15th December 2025
AI Lessons:
Actionable lessons from top practitioners in
B2B marketing
- Use multi-agent AI prompting to get useful outputs
- Prevent AI hallucinations with these prompts
- Ground your LLM for better AI outputs and insights
- Find gaps and improve conversions for key pages using AI
- Increase user research efficiency with AI
- Improve landing page engagement with predictive AI
- And more…
Resources and prompts to get you going immediately
This training includes an extensive collection of tried-and-tested tools, GPTs, dashboards, and ready-to-use prompts from leading marketing practitioners.
A quick taste of our content.
Cyber December
Save 25% on everything CXL offers.
Available for a limited time only. This plan includes:
- Access to 100+ certifiable on-demand courses
- Access to 10+ Minidegree programs and bundles
- Access to all live courses. New ones launched every month
- All future updates
- Add certificates to LinkedIn
- Cancel any time
Become CXL
Certified
Completing our B2B Marketing and AI courses will earn you certificates. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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