Training program: AI in B2B marketing
Learn how to use AI in B2B marketing and how to market in the era of AI
How people search, compare and buy products and services are changing. Your marketing should change too. This program is designed to keep you up-to-date with AI in B2B marketing.
- SEO & AEO – Rank in AI Overviews and LLMs like ChatGPT.
- Content – Get your strategy AI-ready and create better content with AI.
- GTM & Demand Gen – Predict demand, target smarter, close faster.
- Paid Media – Increase ROAS with AI-powered ad strategy.
- AI Ops – Automate insights and workflows with AI tools.
*7-day money-back guarantee
Trusted by marketers at leading B2B companies


This program includes 5 tracks.
Track 1: SEO, AI Search and LLMs
Get your brand and content to show up and rank where your audience is searching today. Optimize for traditional search as well as AI answer engines.

Increase revenue and visibility from AI search and LLMs
Get your content strategy AI-ready and make sure your brand is showing up and becomes the obvious click on Google and LLMs.
- On-demand version available
- Join the waitlist for next live sessions

Optimize pages for AI search with Answer Engine Optimization
Capture high-intent leads by showing up in AI-powered comparisons and control what LLMs say about your brand.
- Join the waitlist for next live sessions.
Track 2: Content marketing
Learn how to integrate AI into your workflow without negatively impacting your content quality, brand voice, or search rankings.

Content strategy for demand generation
Gain the tools and insights needed to consistently produce content that strengthens your brand, grows your audience, and directly supports business goals.

Create engaging content with SEO editorial content calendars
Learn how to identify and source high-impact topics that will increase organic discoverability and traffic.

Write scroll-stopping content with LLMs
Turn LLMs into a powerful writing companion that generates attention-grabbing content for your blog and social media.

Speed up content ideation with AI brainstorming
Learn how to use AI to create an endless stream of great content ideas that resonates with your audience.

Using AI to create real thought leadership content
Learn how to use AI to identify thought leadership gaps in your industry and turn it into content with a clear point of view.
Track 3: Go-to-market and demand generation
See how leading teams are using AI for research, ICP modeling, and demand generation.

ICP modelling and targeting with AI
Use AI to score and target accounts that are actually in-market.
- Live session on 7th August 2025 – 11 AM CT
- On-demand version available after sessions end

AI for audience research and social listening
Learn how to use AI to get deep insights about your target audience.
- Live session on 3rd September 2025 – 9 AM CT
- On-demand version available after sessions end

Cut CAC and increase the effectiveness of your ABM strategy
Increase the efficiency of your account-based marketing program with AI insights, data enrichment, and personalization.
- Live sessions on 19th + 26th August 2025 – 11 AM CT
- On-demand version available after sessions end
Track 4: Paid media and demand capture
Learn how to use AI to increase the effectiveness of your ad campaigns, get better ROI, and stay ahead of your competition.

Improve Meta ad performance with AI
Use AI to analyze your competitors’ strategies and build better ads that win more leads and users
- Live session on 16th July 2025 – 11 AM CT
- On-demand version available after sessions end

Validate and scale your LinkedIn ads
Learn how to validate fast, kill what’s not working, and scale campaigns that drive real pipeline.

Validate and scale your Meta ads
Create high-converting Meta ads that deliver growth and positive RoAs.

Prepare your Google ads for AI and increase performance
Learn how to get the most out of Google’s AI for ads. Increase performance and reduce wasted spend.
Track 5: AI Lessons
Actionable lessons from top practitioners in
B2B marketing
- Use multi-agent AI prompting to get useful outputs
- Prevent AI hallucinations with these prompts
- Ground your LLM for better AI outputs and insights
- Find gaps and improve conversions for key pages using AI
- Increase user research efficiency with AI
- Improve landing page engagement with predictive AI
- And more…
Resources and prompts to get you going immediately
This bundle includes an extensive collection of tried-and-tested tools, GPTs, dashboards, and ready-to-use prompts from leading marketing practitioners.
A quick taste of our content.
Buy just this program, or get it +100 other courses and all future updates
- Access to all on-demand courses
- Access to all minidegree programs
- Access to all live courses
- All future updates
100% risk-free. 7-day money-back guarantee.

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Certified
Completing our AI Marketing courses will earn you certificates. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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