Live course – AI for audience research and social listening
Build your own AI-powered scraper to uncover what your buyers actually want.
Session date:
3 September 2025 | 10:00 AM – 11:30 AM CT | 90 Minutes
Cost per seat: $299
Instructor: Lucy Woolfenden (with Ronan O’Duffy)
From The Scale Up Collective
Your buyers are already telling you what matters – in LinkedIn threads, Reddit posts, G2 reviews, and sales calls. This workshop shows you how to tap into that live feedback, use AI to surface insight at scale, and turn it into sharp messaging, content, and campaigns.
No big research budget. No long survey timelines. Just a faster, smarter way to stay close to what drives conversions.
- Learn how to identify jobs to be done, pain points, and audiences using real buyer language
- Use AI tools to transcribe and analyse interviews and online reviews
- Build and run your own Google Colab scrapper to pull reviews from competitor listings
- Write smart Claude prompts to analyse buyer language, quantify pain points, and find unmet needs
- Set up a repeatable Claude project to structure insights and spot themes
- Avoid common AI prompting pitfalls (we’ll show you what works — and what to watch out for)
- Leave with a working Claude > Colab workflow you can use straight away
Trusted by marketers at
Audience research is more accessible than ever. Start listening.
This session is a tactical deep dive into how to use AI to surface unfiltered buyer insights – fast. You’ll learn how to scan social chatter, scrape reviews, and decode conversations at scale. No panels. No surveys. Just raw, real-time data.
It’s not theory- it’s workflows, tools, and prompts you’ll put to work the next day.
Thousands of marketers choose CXL
Course overview
How is this different from our on-demand courses?
This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- Live, interactive sessions
- Activities and exercises you’ll actually apply on the spot
- Breakout sessions with smart peers who challenge your thinking
- Real-time brainstorms to sharpen your ideas fast
- Direct, personal feedback from your instructor (yes, really)
This is about making sh*t happen, and not adding more to your “someday” folder.
What’s included?
- 1 interactive live session with Lucy Woolfenden
- Guided exercises, hot seats & real-time feedback
- Templates, examples & prompts to apply everything fast
THE SESSION
🗓️ 3 September 2025 | 10:00 AM – 11:30 AM CT | 90 Minutes
AI for audience research & social listening
This 90-minute live session shows you how to use AI to extract real buyer insights from public data – Reddit threads, LinkedIn comments, G2 reviews, Twitter debates, and more. You’ll learn how to turn raw noise into clarity that drives better positioning, content, and campaigns.
By the end, you’ll know how to:
- Track where your audience talks – and how to extract signal from noise
- Use Claude and AI tools to summarize trends, themes, and objections
- Identify unmet needs, language patterns, and high-emotion moments
- Translate insights into actual messaging, content, and targeting decisions
- Build a repeatable workflow you can run monthly
Outcome:
Walk away with a plug-and-play workflow for using AI to scrape audience insights fast.
You’ll leave knowing exactly how to:
- Spot what your market cares about (in their words)
- Extract voice-of-customer data in under 30 minutes
No guesswork. No fluff. Just actionable intelligence from the people you’re trying to reach.
Meet your instructor
Lucy Woolfenden is a senior marketer and B2B positioning expert with 20 years’ experience scaling tech brands from the inside. She’s led marketing at Skype, Starling Bank and Yolt, and supported over 100 startups and scale-ups to clarify their messaging, sharpen their GTM, and unlock sustainable growth. She runs The Scale Up Collective — a marketing partner for tech startups and scale-ups. With audience insight at the core, it takes the guesswork out of growth. By embedding AI into everyday workflows, it helps marketing teams do more with less.
Why take a course with CXL?
Old playbooks are dead, and the law of poor clickthroughs is real. What works today might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, and smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL