Live course – AI for account-based marketing
Use AI to cut CAC and increase the effectiveness of your ABM strategy
Instructor: Steve Armenti
Former Google employee and founder of marketing agency twelfth, responsible for generating over $2 billion in marketing-sourced pipeline.
Modernize your ABM with AI. Surface the right accounts, write the outreach, and tailor your message – significantly increasing the effectiveness.
- Use AI to mirror your best customers and find lookalike accounts
- Segment and prioritize targets based on fit, timing, and triggers
- Keep your ABM list fresh with automated monthly updates
- Gain key insights about each account using AI research tools
- Generate personalized messaging that actually lands
Trusted by marketers at
AI is changing ABM. Don’t get left behind.
This cohort is a focused sprint to modernize your ABM motion using AI. You’ll learn how to build high-fit account lists based on your actual customers, use AI to uncover insights that drive relevance, and personalize messaging across the channels that convert. It’s not theory – it’s workflows, tools, and tested templates that reflect how winning teams break into accounts in 2025.
Thousands of marketers choose CXL
Course overview
How is this different from our on-demand courses?
This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- Live, interactive sessions
- Activities and exercises you’ll actually apply on the spot
- Breakout sessions with smart peers who challenge your thinking
- Real-time brainstorms to sharpen your ideas fast
- Direct, personal feedback from your instructor (yes, really)
This is about making sh*t happen, and not adding more to your “someday” folder.
What’s included?
- 2 interactive live sessions with Steve Armenti
- Guided exercises, hot seats & real-time feedback
- Templates, examples & prompts to apply everything fast
SESSION 1
Build your ABM list with AI
Learn how to target accounts that will actually convert.
Most ABM lists are built backwards. They start with demographics instead of revenue data. It’s easy to waste months targeting accounts that look right but will never buy.
This session will teach you how to use AI-supported analysis and twelfth’s modern ABM methodology to build your Target Account List (TAL) in days, not months. You will use your actual customer data to find patterns and then segment by revenue potential.
In this session, you’ll learn how to:
- Reverse-engineer your ICP using AI pattern recognition: upload your CRM data to AI tools to identify ICP patterns
- Create “marketable audiences” with AI clustering: find the intersection of signals that will inform your segmentation
- Build AI-powered account prioritization: score accounts by likelihood to convert based on ICP fit
- Use AI for buying group mapping: identify decision-makers and influencers using job title analysis and org chart mapping
- Deploy AI web scrapers: collect and analyze prospect and account data to train your AI tools
Outcome: A ready-to-use spreadsheet template with sample column data that will allow you to build your first AI-driven ABM target account list.
SESSION 2
Multi-channel ABM orchestration with AI
Turn your ABM list into orchestrated campaigns that work together.
Having the right accounts is step one. Step two is using AI to orchestrate personalized experiences across channels that are intentional, not random. Most teams run disconnected messaging that confuses buyers instead of guiding them.
This session teaches AI-powered orchestration using twelfth’s ABM methodology of coordinated marketing and sales activities based on priority signals and AI-assisted content.
In this session, you’ll learn how to:
- Use AI to personify segments: analyze ICP data to build personalization templates
- Deploy AI for content personalization: develop campaign editorial guidelines that feed inputs to AI tools to generate personalized content for different personas, channels, and buying stages
- Multi-thread with AI: use AI to craft personalized outreach for different personas within the same account
- Multi-channel personalization: use AI to create content at every stage in the funnel for every channel, including ads, emails, and sales enablement
Outcome: A campaign orchestration template to help you design your first ABM sequence that connects your target account segments to multi-channel plays.
Meet your instructor
Steve Armenti is a former Google employee and founder of marketing agency twelfth, responsible for generating over $2 billion in marketing-sourced pipeline.
Why take a course with CXL?
Old playbooks are dead, and the law of poor clickthroughs is real. What works today might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, and smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL