Live course – B2B GTM Strategy – Get to $10m ARR
How to reach $10M ARR in 3 years: The exact go-to-market playbook
Session Dates:
2 October 2025 | 10 AM CT / 5 PM CET | 90 Minutes
9 October 2025 | 10 AM CT / 5 PM CET | 90 Minutes
Cost per seat: $49
Instructor: Madhav Bhandari, VP of Marketing @ Storylane
Grew Storylane’s ARR from $900K to $8M, drove 700K+ impressions through B2B influencer marketing, and tripled Bonsai’s ARR in two years.
What to run, what to skip, and how AI helps execution across outbound, content, and brand.
- Use AI to scale outbound, content, demos, and team output
- Run campaigns that convert, not just get clicks
- Structure your team and tools like a high-output growth org
- Apply proven templates, briefs, and channel playbooks
Trusted by marketers at
Learn how winning teams are using AI to support GTM motions.
This cohort is a deep dive and behind-the-scenes look at the exact strategy, tactics, and AI tool stack that high-growth scale-up, Storylane used to scale from $900k to $10M ARR in 3 years – delivered directly from the guy who planned and executed it.
Thousands of marketers choose CXL
Course overview
How is this different from our on-demand courses?
This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- Live, interactive sessions
- Activities and exercises you’ll actually apply on the spot
- Breakout sessions with smart peers who challenge your thinking
- Real-time brainstorms to sharpen your ideas fast
- Direct, personal feedback from your instructor (yes, really)
This is about making sh*t happen, and not adding more to your “someday” folder.
What’s included?
- 2 interactive live sessions with Madhav Bhandari
- Guided exercises, hot seats & real-time feedback
- Templates, examples & prompts to apply everything fast
SESSION 1
🗓️ 2 October 2025 | 10 AM CT / 5 PM CET | 90 Minutes
Building the GTM engine that enabled Storylane to rise from $1 million to $10 million ARR
Build a GTM engine that accelerates growth, fuels the pipeline, and scales revenue fast.
- Prioritize the right channels based on actual results (not trend chasing)
- Operationalize AI into your GTM – from outbound to content to demos
- Skip wasted effort on outdated tactics
- Structure a lean, high-output team that moves fast
- Use exact templates and campaign structures to launch faster
Walk away with a blueprint you can apply the next day – including:
- A plug-and-play GTM structure that aligns team, tools, and growth bets
- Real-world AI use cases you can immediately implement in your stack
- The exact moves that turned $3M in marketing budget into pipeline
- A step-by-step breakdown of Storylane’s most effective campaigns
SESSION 2
🗓️ 9 October 2025 | 10 AM CT / 5 PM CET | 90 Minutes
Proven channel playbooks backing company growth
Run playbooks that strengthen your brand, build trust, and create demand that compounds.
- Design and optimize an influencer program for conversions
- Strategies to turn events and conferences from a cost center to a pipeline channel
- Apply brand plays that support and amplify every marketing channel
- Use community sponsorships to seed trust and visibility in the right circles
- Encourage employee advocacy to offset declining reach from LinkedIn company pages
You will leave the session with:
- Transparent numbers on how influencers, events, brand plays, community, and advocacy performed at Storylane
- Outreach and negotiation scripts used to recruit and manage influencers
- An event ops sheet to run multiple conferences and dinners smoothly
- A brand play framework with pattern interrupt campaigns to help you stand out in your category
- A clear view of how to structure an employee advocacy program, backed by Storylane’s own data
- Practical strategies to work with communities as a sponsor while showing up as a thought leader
This course is for execution, not ideas. You’ll leave with a working model you can adapt to your business immediately.
Meet your instructor
Madhav is a B2B SaaS marketer with 12+ years of experience helping startups grow from early traction to $20M+ ARR. He has built lean, high-performing marketing engines across both PLG and sales-led companies, focused on driving revenue growth.
Why take a course with CXL?
Old playbooks are dead, and the law of poor clickthroughs is real. What works today might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, and smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL