Live Course: Build optimized B2B content funnels with AI
Build an AI-supported content funnel that converts browsers into buyers.
Instructor: Andy Crestodina, co-founder of Orbit Media
Voted top 3 most influential content marketer and built Orbit Media to $8.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.
Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
- AI-based methods for finding the hidden topics that connect with your specific audience
- Train AI to build a persona that provides detailed insights into your buyer
- Create high-performing landing page CTAs
- Use AI to increase the effectiveness of your funnel and attract a steady flow of qualified leads
Trusted by marketers at
AI can do more than automate and maximize efficiency.
It can help capture more high-quality leads, improve content quality, and find audience insights.
Join us for a run through of a comprehensive AI framework for B2B content and lead generation. You’ll learn how to use AI to drive impact both at the top and the bottom of the funnel.
Thousands of marketers choose CXL
Course overview
How is this different from our on-demand courses?
How is this different from our on-demand courses? This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- Our best content and conversion prompts after 500+ hours of research
- New methods for audience research and ways to apply them for measurable impact
- Specific do-it-now AI use cases for both top-of-funnel topics and bottom-of-funnel action.
What’s included?
- Two interactive live sessions with Andy Crestodina
- Guided exercises, hot seats & real-time feedback
- Templates, examples & prompts to apply everything fast
SESSION 01
AI for high-performance content strategies
Great content starts with audience research. And audience research starts with great prompts. In this live session, content marketing expert Andy Crestodina shares some of the most effective AI methods for planning, creating, and promoting content that connects.
Topics covered:
- Discover provocative topics that trigger engagement from your target audience
- Create a high-performing email signup call to action
- Find gaps in the content across your entire industry
- How to use your data to find alignment between topics and channels
Practical exercises:
- AI methods for content mission statements and signup CTAs
- Exporting key reports from GA4 for analysis using AI
- Social strategies: counter-narratives and white-space topics
SESSION 02
AI for B2B lead generation and conversion optimization
There are prospects on your key pages right now. They might click your CTA, but they have some questions.
The key to generating high-quality leads is to align your copywriting with the needs of this visitor. To use the language that wins the sales conversation.
Topics covered:
- Use AI to do conversion-focused audience intelligence
- Answer the key questions, handle the top objections, and add your best evidence.
- Improve your conversion rates forever after…
Practical exercises:
- Build an AI buyer persona trained on your target audience
- How to use AI to spot gaps in key conversion pages
- Audit your pages to find unsupported claims
- Draw on cognitive biases and use them in your calls-to-action
Meet your instructor
Andy Crestodina is a Co-Founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.
Why take a course with CXL?
Old playbooks are dead, and the law of poor clickthroughs is real. What works today might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, and smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL