Become skilled at
project management for marketing
57min | 14 lessons | 0 downloadable resources
In this course, you will learn how to:
- Apply project management techniques specifically for marketing campaigns.
- Avoid common project management mistakes in marketing.
- Build, execute, and optimize marketing campaigns with a clear process.
- Align project tasks with business goals and objectives.
- Develop a framework to improve how you manage, report on, and learn from marketing projects.
Some companies who train their teams at CXL
Improve marketing project efficiency and deliver results on time with proven project management techniques
Many marketing teams face challenges in managing complex campaigns, often leading to missed deadlines and misaligned goals. This course is designed to help you overcome those obstacles by teaching you project management strategies tailored specifically for marketing. You’ll learn how to structure, execute, and optimize campaigns more effectively while avoiding common mistakes. By the end, you’ll be equipped to deliver projects on time, align efforts with business goals, and improve overall marketing performance.
Master marketing project management strategies to execute campaigns efficiently and achieve better results
Course Length:
57min. 14 lessons.
This course equips you with the skills to improve and manage marketing campaigns effectively using proven project management techniques. You’ll learn how to build clear processes, avoid common mistakes, and align tasks with business objectives. By the end, you’ll have the skills to execute marketing projects on time, within scope, and optimized for performance, ensuring consistent results for your team and organization.
After completing this online course on marketing project management you will be able to assist your team and company with:
- Planning and managing complex marketing campaigns.
- Avoiding common project delays and inefficiencies.
- Aligning project goals with business objectives.
- Reporting on campaign progress and outcomes.
- Optimizing project workflows for better performance.
This course is for you if you are responsible for:
- Managing marketing campaigns and timelines.
- Overseeing project coordination and task allocation.
- Aligning marketing strategies with business goals.
- Improving team collaboration and communication.
- Tracking and reporting on campaign performance.
Subscribe now and get access
Course Curriculum
Project management for marketers
Project management
Objective setting
People
Priorities
Processes
Sprint: case study
Sprint: map
Sprint: sketch
Sprint: decide
Sprint: prototype
Sprint: test
Sprint: results
Project management recap
Alexa Hubley thrives on building full-funnel marketing campaigns and specializes in using scrappy, creative segmentation tactics to drive brand awareness, growth, and retention. Her objectives in marketing are a direct reflection of her personality: always striving to optimize and grow in order to crush her goals.
Alexa has spoken on marketing strategy at many notable international conferences, including CXL Live, Pulse, Digital Elite Camp, SearchLove and Unbounce’s Call to Action Conference.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Marketing Project Management Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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