User Experience & Persuasive Design | CXL Institute Revenue optimization services Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Online courses Upcoming courses Resources

User Experience & Persuasive Design

8 Effective Ways to Measure UX

Ever wonder why your site has a lot of visitors but not enough transactions, purchases, or inquiries? In this post, we look at marketing and UX metrics from a slightly different angle.

Keep reading

Should You Put a Phone Number On Your Site?

A great deal has been written about whether, in the Internet age, your business should have a phone number on its website.

On one hand, having a phone number can increase the trustworthiness of your website, help sell potential customers who aren’t comfortable buying online, and allow customers to contact support easily.

The flip side? Phone support costs money.

Many anecdotes support both strategies, but we should be asking, “Where’s the data?”

Keep reading

The Hamburger Icon: Does It Help or Hurt Revenue?

For most sites, mobile traffic is a majority of total traffic, and smooth navigation for mobile users is critical.

Many sites use the hamburger navigation icon to display the menu. It’s become the default option.

But is the hamburger menu the best idea? Maybe not.   

Keep reading

The Effect of Typography on User Experience and Conversions

Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things. (Cyrus Highsmith)

We only have a handful of tools to communicating online, really. Words, images, colors, and composition are the usual suspects, but they’re stealing most of the credit for what goes into making effective websites and landing pages.

Keep reading

Tabbed Navigation

One of my favorite UX quotes comes from Chikezie Ejiasi, UX lead at Nest.

He wrote: “Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met—so it’s important to be clear and precise. Thus, well-structured navigation and content organization goes hand in hand with having a good conversation.”

Can tabbed navigation be clear and precise? Of course it can, which makes it a valid form of navigation and content organization. What matters, as with most things related to UX, is how you implement it and how you optimize it.

Keep reading

Password UX

Have you ever forgotten a password for a site? What about a security question?

Have you ever spent a ridiculous amount of time trying to think of a password you can remember, but also complies with a list of arbitrary requirements (e.g., seven uppercase letters, four special characters, etc.)?

When these UX problems pop up, they cause friction.

Friction that prevents new SaaS customers from signing up, friction that prevents loyal eCommerce customers from creating an account for next time, friction that prevents current customers from accessing their accounts.

Keep reading

How to Build Robust User Personas in Under a Month

Customer personas are often talked about in marketing and product design, but they’re almost never done well.

video

Keep reading

Progressive Web Apps: What Do Marketers Need to Know?

Often, marketing creativity encounters technical limitations. A web page can load only so fast. UX is constrained by browsers. Cutting-edge solutions are accessible only to those with large budgets.

Keep reading

Form Validation: Why It Matters and How to Get It Right

Nothing is more frustrating than filling out a badly designed form.

It’s a common experience, though. How many times have you entered a password only to be taken back with red ink proclaiming “Error! Password needs a capital letter, two numbers, a special character, and a quote from a Fetty Wap song.”

Keep reading

Above the Fold

Quick! How many CRO “best practices” can you name off of the top of your head? I’m willing to bet the number is quite high.

I believe best practices are merely common practices [Tweet it!], which is why I’m putting another “tried and true” concept to the test. (If you recall, I also explored whether social proof is really that important.)

This time, let’s look at the space above the fold. How important is it to have your call to action above the fold? Is it true that no one scrolls below the fold?

Keep reading

How to achieve more with less in content marketing

Find out how to reach more people and get the most value from your content marketing efforts with content recycling.

Join Paul Boag, UX Marketing Specialist @ Boagworks, live Wed. May 27 @ 11 AM CT.

Register here

Categories