Decrease Facebook and LinkedIn Cost per Demo With Visual Metaphors and Memes
By using visual metaphors and memes as ad creatives on LinkedIn and Facebook, Reply.io decreased their cost per demo by more than 60%.
Acquisition
How To Improve Server Response Time: Happy Users, Higher Rankings
Server response time is often overlooked when it comes to improving page speed.
It can, however, have a dramatic impact on your organic traffic. Users like fast sites, so Google likes fast sites.
Product-Led Growth: How to build a PLG strategy that wins in 2023
John Wanamaker, considered a pioneer in marketing back in the 1800s, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
A lot has changed since then, and data modeling and digital channels make attribution much easier. But marketing is still a cost to every business, and it doesn’t always deliver the results you hoped for.
The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)
Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy.
This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you should do is as valuable as advice on how to do it—the “Should-How Fallacy.”
But being right doesn’t create value; empowering others to succeed does.
Nailing your product marketing strategy: here’s what you need to succeed
Around 30,000 new products launch every year. Most of them fail.
The biggest reasons? Poor product-market fit, positioning, and messaging. Effectively, they don’t understand their customer, nor where to play or how to win.
Many companies are so focused on building the perfect product that they put off their growth efforts until it’s too late.
Cross-selling and upselling: here’s what everyone is missing
Upselling and cross-selling are two ways to do the same thing: grow your revenue by getting customers to spend more.
It’s a mutually beneficial deal where customers get a better experience, and you get a fatter bottom line.
Do you even innovate? How to build products your customers love
How do you go from good to great? How do you remain relevant as your competition continues to gain more market share?
When technology and the business landscape shift rapidly, there’s a consequence: companies that embrace innovation have a huge advantage over those that don’t.
Want to win at ecommerce email marketing? Cultivate a brand-buyer relationship
If you’re an ecommerce marketer, you send tons of emails regularly.
Black Friday, Valentine’s Day, BOGO, order confirmations, thank you mails, cart reminders—the list is endless. And if you aren’t promoting the right product to the right people at the right time, all those mails are useless.
Generating revenue (and not simply opens and clicks) via email marketing requires a strong strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email.
Demand generation vs. lead generation: Integrating both to drive growth
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical.
How did they do it? With a tactical understanding of two different marketing strategies: demand generation and lead generation.
Now, should you pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, or tap into existing demand to build a pipeline of high-intent leads?
The 5 Google Ads mistakes that will make you lose money
Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.
Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are five common mistakes that lead to lost revenue.