There are hundreds of ways to increase the conversion rate of a website: A/B testing, customer surveys, and usability studies are all hugely important techniques. But what about spying?
Which posts published in 2012 proved to be most popular?
Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy!
Setting up and running split tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care.
The best kind of visitor is the one looking to buy. She knows what she wants and has a credit card in her hand. Now it’s your job to seal the deal.
136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” 46% of them said “improving conversions”. Excellent. Now that we know where the opportunity lies, how do we go about doing it?
What did you do last Sunday? Well I had breakfast with Brian Massey, The Conversion Scientist.
Should you say ‘read more’ or ‘product information’ in your product category view? Which is better – ‘add to cart’ or ‘buy now’?
Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself.
The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.
But let’s assume for a minute that you have no data. Maybe it’s a brand new site. Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results.
Recently I critiqued a number of websites (links at the bottom of the post) and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers from the exact same problems.