Recently I critiqued a number of websites (links at the bottom of the post) and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers from the exact same problems.
This post is the fourth and last in the feedback series for now. All the websites submitted on time (by 26th of December) have gotten their feedback.
Last time I kicked off my Christmas present series – a series of posts where I give public feedback to my readers’ sites. This is the second post in the series with more conversion-boosting advice.
I gave my readers a Christmas present: free public feedback for their site. I got a ton of submissions and I won’t be able to cover them in a single post, so there will be many. This is the first post in the series, covering the first 6 websites.
The home page of your website is the most important page. When you look at the traffic statistics of pretty much any website, the home page gets more traffic than any other page. Your home page also has the best chance to rank high in the search engines since most people link to your home page (as do your internal pages). So better make it good.
Online video keeps getting more and more popular. This year’s Black Friday and Cyber Monday saw huge growth in video views with major retailers.
I read more than most people, on average 2-3 business books per month. That adds up to a lot of books over the years.
I am very picky. Before deciding to read a book, I do a ton of research, review reading and other due diligence. I don’t read cheesy business motivational books. My last years favorite was Rework (if you haven’t read it yet, do it).
This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments.
Why do conversion optimization? It is the cheapest, quickest way to increase sales online – and it demonstrates a clear ROI.
Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.