CXL’s Top 10 Posts of 2012
Which posts published in 2012 proved to be most popular?
CRO & Testing
Three Hard Truths About A/B Testing
Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy!
Setting up and running split tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care.
Are You Providing Answers to Magic Questions?
The best kind of visitor is the one looking to buy. She knows what she wants and has a credit card in her hand. Now it’s your job to seal the deal.
Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert
136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” 46% of them said “improving conversions”. Excellent. Now that we know where the opportunity lies, how do we go about doing it?
Your Customer Creation Equation
What did you do last Sunday? Well I had breakfast with Brian Massey, The Conversion Scientist.
What to Call Your Call to Action
Should you say ‘read more’ or ‘product information’ in your product category view? Which is better – ‘add to cart’ or ‘buy now’?
53 Ways to Increase Conversion Rate
Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself.
What to Test First, Second, Third
The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.
But let’s assume for a minute that you have no data. Maybe it’s a brand new site. Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results.
What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?)
Recently I critiqued a number of websites (links at the bottom of the post) and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers from the exact same problems.
The last 22 (part IV)
This post is the fourth and last in the feedback series for now. All the websites submitted on time (by 26th of December) have gotten their feedback.