Your Customer Creation Equation
What did you do last Sunday? Well I had breakfast with Brian Massey, The Conversion Scientist.
CRO & Testing
What to Call Your Call to Action
Should you say ‘read more’ or ‘product information’ in your product category view? Which is better – ‘add to cart’ or ‘buy now’?
53 Ways to Increase Conversion Rate
Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself.
What to Test First, Second, Third
The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.
But let’s assume for a minute that you have no data. Maybe it’s a brand new site. Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results.
What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?)
Recently I critiqued a number of websites (links at the bottom of the post) and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers from the exact same problems.
The last 22 (part IV)
This post is the fourth and last in the feedback series for now. All the websites submitted on time (by 26th of December) have gotten their feedback.
Critique: Increasing Your Conversion Rate (part II)
Last time I kicked off my Christmas present series – a series of posts where I give public feedback to my readers’ sites. This is the second post in the series with more conversion-boosting advice.
Critique: Increasing Your Conversion Rate (part I)
I gave my readers a Christmas present: free public feedback for their site. I got a ton of submissions and I won’t be able to cover them in a single post, so there will be many. This is the first post in the series, covering the first 6 websites.
How to Design a Home Page That Converts
The home page of your website is the most important page. When you look at the traffic statistics of pretty much any website, the home page gets more traffic than any other page. Your home page also has the best chance to rank high in the search engines since most people link to your home page (as do your internal pages). So better make it good.
How to Use Video to Increase Conversions
Online video keeps getting more and more popular. This year’s Black Friday and Cyber Monday saw huge growth in video views with major retailers.