Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place. What’s your differentiation strategy?
Maybe it’s because you’re priced competitively. Maybe it’s because you’ve got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers?
Who knows?
Marketing doesn’t end after you’ve attracted new users to your website. Marketing doesn’t end after you’ve made the sale.
If you’re interested in increasing customer lifetime value, know the real journey begins after that first sale is made.
Visitors can come from a variety of traffic sources: SEO, Social, Ppc, etc.
But if those visitors can’t tell what your site is about in the first 5 seconds, you don’t stand a snowball’s chance in hell of getting them to convert.
Today I’m reviewing value propositions of several websites.
It’s that time of year again. These 10 posts got the most reads this year, make sure you didn’t miss any of them.
2014 is almost here. How will you make more money in the coming year? Here are my 10 rules for winning in 2014.
“I have too little traffic to test; hence, I can’t do conversion optimization.“
I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached.
I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Most startups fail. Not because they have a conversion problem but because they never really nail the product or how to market it.
A strong A/B testing plan will allow you to increase your revenue. You’ll also learn valuable insights about your customers because you’ll know their preferences instead of guessing what they want.
How often does this happen:
A company budgets for a website, it’s built according to the budget and then it’s done. Hooray! … and everybody moves on to other important things.
Unfortunately too often.