10 Rules for Winning (and Making More Money) in 2014
2014 is almost here. How will you make more money in the coming year? Here are my 10 rules for winning in 2014.
CRO & Testing
How To Do Conversion Optimization With Very Little Traffic?
“I have too little traffic to test; hence, I can’t do conversion optimization.“
I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached.
It’s a Customer Development Problem, Not A Conversion Problem
I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Most startups fail. Not because they have a conversion problem but because they never really nail the product or how to market it.
A/B Test Planning: How to Build a Process that Works
A strong A/B testing plan will allow you to increase your revenue. You’ll also learn valuable insights about your customers because you’ll know their preferences instead of guessing what they want.
Your Design Sucks. And Copy. And Your Idea is Wrong (or Why You Need Continuous Optimization)
How often does this happen:
A company budgets for a website, it’s built according to the budget and then it’s done. Hooray! … and everybody moves on to other important things.
Unfortunately too often.
How to Spy on Your Competitors to Increase Conversions
There are hundreds of ways to increase the conversion rate of a website: A/B testing, customer surveys, and usability studies are all hugely important techniques. But what about spying?
CXL’s Top 10 Posts of 2012
Which posts published in 2012 proved to be most popular?
Three Hard Truths About A/B Testing
Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy!
Setting up and running split tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care.
Are You Providing Answers to Magic Questions?
The best kind of visitor is the one looking to buy. She knows what she wants and has a credit card in her hand. Now it’s your job to seal the deal.
Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert
136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” 46% of them said “improving conversions”. Excellent. Now that we know where the opportunity lies, how do we go about doing it?