Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently.
And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have one ad, but the best had hundreds.”
A/B testing Facebook ad campaigns can get complicated quickly (and easily produce invalid results). Spending the time upfront to perfect your testing process and structure will go a long way.
Chances are, you’ve heard of Google Optimize by now. It’s Google’s solution for A/B testing and personalization. It launched in beta in 2016 and left optimizers around the world waiting in line to try it out.
Since it left beta in March 2017, anyone can give it a try without the wait. But what can you expect? How do you configure it properly? How do you run your first experiment?
When should you use multivariate testing, and when is A/B/n testing best?
The answer is both simple and complex.
Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.
A great deal has been written about whether, in the Internet age, your business should have a phone number on its website.
On one hand, having a phone number can increase the trustworthiness of your website, help sell potential customers who aren’t comfortable buying online, and allow customers to contact support easily.
The flip side? Phone support costs money.
Many anecdotes support both strategies, but we should be asking, “Where’s the data?”
Marketers of all stripes are obsessed with tools.
This obsession has bred comprehensive lists of growth tools, SEO tools, and general online marketing tools. It is no different with us in conversion optimization. We nerd out on testing tools.
Though no optimization program has ever hinged on which tool you used, there are important distinctions between A/B testing tools—from the statistics they use, their price, and more.
One thing that is often either overlooked or misunderstood is the difference between client-side and server-side testing tools.
When should you use bandit tests, and when is A/B/n testing best?
Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when?
One-tailed tests allow for the possibility of an effect in one direction. Two-tailed tests test for the possibility of an effect in two directions—positive and negative.
Simple as that concept may seem, there’s a lot of controversy around one-tailed vs. two-tailed testing. Articles like this one lambaste the shortcomings of one-tailed testing, saying that “unsophisticated users love them.”
On the flip side, some articles and discussions take a more balanced approach and say there’s a time and a place for both.
Let’s set the record straight.
A/B testing—for all the content out there about it, people still mess it up. From testing the wrong things to running A/B tests incorrectly, there are lots of ways to get it wrong.
Growing your mailing list and generating leads should be a focus of your marketing. If HubSpot didn’t have 215,000 blog subscribers, they wouldn’t have a business.
Too many businesses don’t give sign-up forms enough attention. They just throw something together—then complain that online lead generation “doesn’t work.”
This post shows you 14 keys to building sign-up forms that convert.