4 Cases Where Short Home Pages Outperformed Long Home Pages
Which is better? Having a long home page with lots of copy, or a short one?
Which is better? Having a long home page with lots of copy, or a short one?
Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to increase sales, converting leads into buyers and buyers into repeat customers.
This is a guest post by Chris Hexton from Vero.
Every business sends emails, but not everyone does so successfully. Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition.
The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.
But let’s assume for a minute that you have no data. Maybe it’s a brand new site. Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results.
People judge books by the cover and other people by their looks.
This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments.
Why do conversion optimization? It is the cheapest, quickest way to increase sales online – and it demonstrates a clear ROI.
Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.