The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.
But let’s assume for a minute that you have no data. Maybe it’s a brand new site. Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results. Keep reading »
This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments.
Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. Keep reading »
Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.Keep reading »