On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern.
On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product.
LinkedIn has the potential to resolve both shortcomings:
Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. For proper B2B market research, use these tools.
But for large organizations, social media is still critical. Why? because it includes your most passionate fans.
Most conversation about social media strategy sucks.
Write compelling headlines, use interesting photos, follow “influencers” Pfffft…. what a crock of shit.
I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be.