Where Does Pinterest Fit in Your Marketing Mix?
When thinking about organic or paid traffic, Google and Facebook often come to mind. Pinterest, for most, does not.
Social Media
Facebook Ads vs. Google Ads: Optimizing for ROI
With Google processing over 70,000 searches every second and Facebook being a hub for 2.7 billion monthly active users, Google Ads and Facebook are obvious choices for PPC campaigns.
But is one better than the other? Are the optimization processes for both similar? What about A/B testing?
These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms.
7 Effective Customer Segments to Target in Facebook Ads
When deployed effectively, Facebook ads are among the most effective targeted marketing efforts in history.
However, despite the massive potential, many businesses and marketers continue to leave money on the table with their Facebook ads.
So what’s the key to getting the most out of the incredibly valuable advertising platform?
9 B2B Instagram Marketing Strategies (w/ Examples)
Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies.
Twitter Conversions: 7 Steps to Generate More Clicks
Twitter is always a highly recommended social media channel to promote your brand online. But it’s not easy to build a following. It’s even harder to persuade followers to click through to your site—and convert.
Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Yet Twitter can be a reliable source of both clicks and conversions.
A/B Testing Facebook Ad Campaigns: a Crash Course
Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently.
And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have one ad, but the best had hundreds.”
A/B testing Facebook ad campaigns can get complicated quickly (and easily produce invalid results). Spending the time upfront to perfect your testing process and structure will go a long way.
YouTube Ads: How to Set Up, Run, and Monitor Campaigns
YouTube is the second-most-visited site in the world. And YouTube mobile ads are 84% more likely to hold attention than TV ads. If you’re not running YouTube Ads campaigns, you’re missing out on key advertising opportunities.
LinkedIn Video Ads: Relevance, Specs, and Use Cases
On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern.
On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product.
LinkedIn has the potential to resolve both shortcomings:
How to Use Social Media for Market Research
Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample.
But for large organizations, it’s still a critical one. Why? Because it includes your most passionate fans.
Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market
Most conversation about social media strategy sucks.
Write compelling headlines, use interesting photos, follow “influencers” Pfffft…. what a crock of shit.
I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be.