If you’re not yet using Facebook Messenger to market your ecommerce business, you’re at a serious disadvantage.
With over 1.3 billion monthly users, not only is Messenger one of the largest chat platforms in the world, it’s also the second-most downloaded iOS and Android app of all time.
When thinking about organic or paid traffic, Google and Facebook often come to mind. Pinterest, for most, does not.
With Google processing over 70,000 searches every second and Facebook being a hub for 2.7 billion monthly active users, Google Ads and Facebook are obvious choices for PPC campaigns.
But is one better than the other? Are the optimization processes for both similar? What about A/B testing?
These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms.
When deployed effectively, Facebook ads are among the most effective targeted marketing efforts in history.
However, despite the massive potential, many businesses and marketers continue to leave money on the table with their Facebook ads.
So what’s the key to getting the most out of the incredibly valuable advertising platform?
Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies.
Twitter is always a highly recommended social media channel to promote your brand online. But it’s not easy to build a following. It’s even harder to persuade followers to click through to your site—and convert.
Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Yet Twitter can be a reliable source of both clicks and conversions.
Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently.
And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have one ad, but the best had hundreds.”
A/B testing Facebook ad campaigns can get complicated quickly (and easily produce invalid results). Spending the time upfront to perfect your testing process and structure will go a long way.
YouTube is the second-most-visited site in the world. And YouTube mobile ads are 84% more likely to hold attention than TV ads. If you’re not running YouTube Ads campaigns, you’re missing out on key advertising opportunities.
On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern.
On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product.
LinkedIn has the potential to resolve both shortcomings:
Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. For proper B2B market research, use these tools.
But for large organizations, social media is still critical. Why? because it includes your most passionate fans.