Increase reach and conversions with YouTube Ads
3h 00min | 5 lessons | 0 downloadable resources
In this course, you will learn how to:
- Find and target your ideal audience on YouTube.
- Use a 7-step method to create high-converting video ads.
- Identify and scale the best keywords for your campaigns.
- Utilize YouTube’s AI to optimize ad performance.
- Diagnose and fix issues within your YouTube ad campaigns.
This course was archived.
Note: Since this course was recorded, we have significantly improved our production standards. Please refer to our course catalog to access the list of courses to earn certificates.
Trusted by marketers at
Increase engagement and conversions with targeted, high impact campaigns
Many marketers miss the potential of YouTube ads due to ineffective targeting and creative strategies. This course will teach you how to find the right audience, create impactful video ads, and scale campaigns. You’ll learn techniques to utilize YouTube’s ad platform effectively, to drive traffic, engagement, and conversions. With these skills, you’ll maximize your return on ad spend and consistently reach your marketing goals.
Master YouTube Ads to increase reach, drive conversions, and improve ROAS
Course Length:
3h 00min. 5 lessons.
This course teaches you how to create targeted and scalable YouTube ad campaigns. You’ll learn how to identify your audience, craft engaging video ads, and utilize YouTube’s AI tools to optimize performance. By the end, you’ll be equipped to develop impactful ad campaigns that drive engagement and conversions, delivering a measurable return on investment.
After completing this online course on YouTube ads, you will be able to assist your team and company with:
- Creating engaging and targeted video ad campaigns.
- Optimizing ad performance through data-driven strategies.
- Scaling campaigns to reach a larger audience.
- Using AI tools to improve ad delivery and conversions.
- Diagnosing and troubleshooting ad performance issues.
This course is for you if you are responsible for:
- Managing video ad campaigns.
- Driving engagement and conversions through paid media.
- Optimizing digital marketing strategies.
- Developing creative strategies for video advertising.
- Analyzing and improving ad performance.
Subscribe now and get access
Course Curriculum
YouTube Ads
Introduction
Rapid research
Video creation
Getting setup
Campaign builds
Tom is the Director of Viewability, a YouTube ads agency that’s built thousands of successful campaigns for high profile clients. He is a recognized authority in YouTube video advertising.
According to Google, they are now the largest spending performance based YouTube ads agency worldwide. Because of this, Tom has seen first-hand what works and what doesn’t – on a massive scale.
This online course
comes with a
Certificate
Completing this course earns you an official CXL YouTube Ads Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
What our students say
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get growth experimentation insights and strategies in your inbox.
An expert-led newsletter focused on helping marketing teams scale growth through experimentation.
Get case studies, playbooks and strategies in your inbox once per week.
Join 140,000+ marketers | Subscribe to our educational newsletter