Increase reach and conversions with YouTube Ads
3h 00min | 5 lessons | 0 downloadable resources
In this course, you will learn how to:
- Find and target your ideal audience on YouTube.
- Use a 7-step method to create high-converting video ads.
- Identify and scale the best keywords for your campaigns.
- Utilize YouTube’s AI to optimize ad performance.
- Diagnose and fix issues within your YouTube ad campaigns.
This course was archived.
Note: Since this course was recorded, we have significantly improved our production standards. Please refer to our course catalog to access the list of courses to earn certificates.
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Increase engagement and conversions with targeted, high impact campaigns
Many marketers miss the potential of YouTube ads due to ineffective targeting and creative strategies. This course will teach you how to find the right audience, create impactful video ads, and scale campaigns. You’ll learn techniques to utilize YouTube’s ad platform effectively, to drive traffic, engagement, and conversions. With these skills, you’ll maximize your return on ad spend and consistently reach your marketing goals.
Master YouTube Ads to increase reach, drive conversions, and improve ROAS
Course Length:
3h 00min. 5 lessons.
This course teaches you how to create targeted and scalable YouTube ad campaigns. You’ll learn how to identify your audience, craft engaging video ads, and utilize YouTube’s AI tools to optimize performance. By the end, you’ll be equipped to develop impactful ad campaigns that drive engagement and conversions, delivering a measurable return on investment.
After completing this online course on YouTube ads, you will be able to assist your team and company with:
- Creating engaging and targeted video ad campaigns.
- Optimizing ad performance through data-driven strategies.
- Scaling campaigns to reach a larger audience.
- Using AI tools to improve ad delivery and conversions.
- Diagnosing and troubleshooting ad performance issues.
This course is for you if you are responsible for:
- Managing video ad campaigns.
- Driving engagement and conversions through paid media.
- Optimizing digital marketing strategies.
- Developing creative strategies for video advertising.
- Analyzing and improving ad performance.
Subscribe now and get access
Course Curriculum
YouTube Ads
Introduction
Rapid research
Video creation
Getting setup
Campaign builds
Tom is the Director of Viewability, a YouTube ads agency that’s built thousands of successful campaigns for high profile clients. He is a recognized authority in YouTube video advertising.
According to Google, they are now the largest spending performance based YouTube ads agency worldwide. Because of this, Tom has seen first-hand what works and what doesn’t – on a massive scale.
This online course
comes with a
Certificate
Completing this course earns you an official CXL YouTube Ads Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
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What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
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All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
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