Become great at YouTube ads
Build & scale profitable YouTube ad campaigns
Learn how to target audiences, create the perfect video ad and set up campaigns that work.
By Tom Breeze, CEO of Viewability
Course length: 3h
Turn YouTube into a reliable, automatic source of profitable traffic
YouTube’s ad platform has been hiding in plain sight for many marketers. We’re talking over 1.3 billion users, over 5 billion views / day, with an average session lasting over 40 minutes. What’s more? YouTube ads enable you to advertise to intent.
So why aren’t more marketers taking advantage of this profitable channel?
This course will teach you how to target the right people in the right way on YouTube. You will learn how to structure your YouTube ad campaigns and scale them once they start working.
You’ll find out what kind of video ads actually work – based on years of testing and experience. You’ll also get step-by-step guidelines for creating your own YouTube Ads – and learn tactics you’ve likely never considered before.
Everything you will discover in this course has been tested, proven and it actually works.
Introduction video (1 min)
In just 3 hrs, you’ll learn how to…
- Find your future customers on YouTube
- Use a 7-step method for creating perfect video ads
- Identify and scale the best keywords for your business
- Understand how to get YouTube’s A.I. working for you (and when to use it)
- Diagnose and fix any campaign problems you might run into
Using the techniques and strategies in CXL, I now have a method and foundation to support my work.
It gives me the confidence to believe I am moving in the right direction, that I am investing my time effectively and efficiently (AKA not guessing anymore).
CXL has been a fantastic resource – the courses are extremely practical, rather than simply offering theory.
I thought I was quite proficient at analytics, but taking this course was a huge, well-deserved slice of humble pie.
It took me from the top of mount stupid, down into the valley of despair, and across to the foothills of the slope of enlightenment. Worth the time.
Start getting a strong ROI with YouTube ads
While companies are all in with PPC ads, so many marketers are still ignoring YouTube. What they don’t know is that there’s a huge audience waiting on YouTube, ready to engage and make a purchase.
People don’t just go on YouTube because they’re bored; they go on YouTube to learn something, do something, and most importantly – buy something.
Get in front of your ideal customers at exactly the right moment.
Consumers are turning to YouTube to search for product reviews to help them make purchase decisions. For marketers, that’s the perfect time to get in front of prospects: when they’re looking at your competitors. That’s the time to show them your offer.
This course combines psychological research and time-tested tips to give you the ins and outs of YouTube advertising, including finding “selling moments”, capitalizing on timing, varying ads based on customer types, maximizing reach, perfecting the creative, and so much more.
This course is right for you if you are…
- Looking to add YouTube into your ad channel marketing mix
- Already running YouTube ads, but not having much success with it
- Want to acquire more customers profitably
This course is NOT for you if you…
- Have no plans to advertise on YouTube
- Are already a pro at this and getting a lot of success
Skills you should have before taking this course
While this course is perfectly suitable for people new to YouTube advertising, previous experience with the Google Ads platform would be a benefit. YouTube ads engine is essentially Google Ads – and so has the same targeting capabilities.
Tom is the CEO of Viewability, a YouTube ads agency that’s built thousands of successful campaigns for high profile clients. He is a recognized authority in YouTube video advertising.
According to Google, they are now the largest spending performance based YouTube ads agency worldwide. Because of this, Tom has seen first-hand what works and what doesn’t – on a massive scale.
Your full course curriculum
In this introductory lesson Tom covers the foundational knowledge needed to get your YouTube ads campaign planning started. From platform wide figures to audience intent, this lesson will teach you how to understand how YouTube advertising works with your business.
- Targeting your customers
- Visitor behavior and motivations
- Budget planning and techniques
At the core of every successful campaign is a properly vetted research process. Join Tom as he presents how to find customers on Youtube, identify target keywords, and how to maximize your reach with the lesson’s brainstorming challenge.
- Keywords research
- Title and naming conventions
- Audience identification
Lesson 3 will teach you how to create the perfect video ad by exploring differences found between videos formats on YouTube. Tom introduces a framework that enables students to plan and execute the proper campaign, and also a framework on how to measure success.
- Campaign strategy
- Set dressing and staging
Successful campaigns are dependent upon a successful account. Lesson 4 goes into a deep-dive on how to set up your account for success from using Google AdWord to setting up pixels.
- Pixel setup
- Account management
In this final lesson, Tom teaches students how to build, optimise and scale campaigns from the early steps of building your campaign to the adding your video. Once campaigns are builts Tom walks through the optimization process so that your campaigns will scale.
- Campaign creation
- Campaign analysis
Show off your new skills: Get a certificate of completion
Once the course is over, pass a test to earn a CXL certification.
Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
Get this course and 50+ others when you sign up for CXL Institute
This course (and all others – full list here) are included with the CXL Institute subscription.
At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.
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