Customer journey maps: a step-by-step guide to mapping user journey

“How do we get our customers to do what we want them to do?”
Digital marketers get asked this question all the time. But it’s the wrong question.
“How do we get our customers to do what we want them to do?”
Digital marketers get asked this question all the time. But it’s the wrong question.
Data is big business. 90% of corporate strategies involve investing in data to reach new audiences and personalize experiences.
But what if the data they’re relying on isn’t accurate? Most analytics setups are flawed. And broken configurations and skewed results often lead to misguided decision-making.
You’ve only got a small window of time to capture a user’s attention.
The best websites subtly persuade users to explore and convert. They’re complex to design but should be simple to navigate. Every element must be intentionally placed and work coherently.
It’s summer in the UK. Two cigarette disposal bins are erected on a littered street. One bin is marked Ronaldo, the other, Messi.
The bins encouraged smokers to vote for the best football player with their cigarette butts. After twelve weeks, cigarette litter dropped by 46%.
Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. That’s a nudge.
No top conversion optimization agency, consultant, or specialist operates without a heuristic framework of some sort, and neither should you.
The earlier you catch any issues in your site’s usability, the easier—and cheaper—they are to fix.
What if each email you sent earned you a 2000% ROI?
Email marketing (yes, still) rocks the highest return on investment of any medium, garnering on average $47 for every $1 you invest and being a top-three marketing channel for 87% of B2B and 76% of B2C marketers.
76% of customers would rather buy from a brand they feel connected to over a competitor.
Strong communication skills drive differentiation and memorability in marketing. That’s why you should understand the basic principles of communication and use them as a driving force behind your messaging.
You’ve acquired a ton of customers lately for your company. On the surface, this is awesome. More customers, more money. So you throw your energy into your customer funnel.
However, soon after sign-up, they seem to fly right out the back door. Why is this happening? Why do customers leave—or use the service less—often without saying anything?
Why should customers buy from you? How do you stand out and solve their problems better than anybody else?
Every marketer knows these are important questions, but finding the answers can be a challenge.
Messaging determines 80% of your conversion rate. It helps you grab your target audience’s attention, hit their pain points and aspirations, and build interest in what you’re selling.
Yet, there’s no one-size-fits-all approach to building the perfect messaging strategy.