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Zach Watson

Zach is the Director of Content at DePalma Studios, a UX design agency. His work has been featured on Entrepreneur, Invision, and Venturebeat. Connect with him on LinkedIn.

steps

Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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