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Data visualization through the lens of neuroscience

Learn how to effectively communicate analytics results in a brain-friendly way.

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Hosted by Tim Wilson

Senior Analytics Director @ Search Discovery

Whether you use Data Studio, Google Sheets, Excel, Tableau, R, or (most likely) some combination of platforms, data visualization, along with data storytelling, is a core mechanism for communicating with your stakeholders. 

In this webinar, learn some foundational neuroscience and psychology that is at the core of effectively communicating analytical information to stakeholders, as well as powerful techniques that you can apply immediately to put those principles to use!

In this webinar you will learn:

  • Data visualization is about reducing cognitive load—not about making the data pretty
  • Short-term memory has incredibly limited capacity, and effective data visualizations use that to their advantage
  • Maximizing the data-pixel ratio is a simple concept that can be applied to charts, data tables, and even slides to improve their readability and impact
  • The impact of data visualizations can be increased by reducing the use of color…and then selectively re-introducing it
  • Data storytelling is different from data visualization, but the two disciplines are related

About Tim Wilson

Tim Wilson

Tim has been working with digital data full-time since 2001 in a variety of roles. He is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating dartistics.com — a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.

He is a passionate advocate for effective data visualization and effective presentation and communication of analyses to stakeholders, blending his undergraduate degree in Art and Design and his MBA and real-world experience collaborating with business stakeholders, with over 15 years of devouring books, conference presentations, and podcast episodes on the topic.

Get unlimited access

Data visualization through the lens of neuroscience

Learn how to effectively communicate analytics results in a brain-friendly way.

Watch ondemand anytime!