Gareth is a Content Specialist at Grizzle, a content marketing & SEO agency, and a copywriter and content writer for SaaS and tech brands.
Around 30,000 new products launch every year. Most of them fail.
The biggest reasons? Poor product-market fit, positioning, and messaging. Effectively, they don’t understand their customer, nor where to play or how to win.
Many companies are so focused on building the perfect product that they put off their growth efforts until it’s too late.
The days of Universal Analytics are over.
If you didn’t migrate from old Google Analytics to GA4, you might lose your data this year. UA stopped processing data on July 1, and the challenge now is mastering the new generation of Google Analytics.
70% of buyers have done their research before they talk to sales, and half of them simply prefer not to talk to sales at all.
Most of your site visitors aren’t open to outbound selling.
So, how do you get their attention? By educating, empowering, and entertaining them through demand generation.
Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences.
Mediocre brands guess: “It seems like our latest run of Facebook ads is working well.”
Top-tier brands know: “Our current Facebook ad set is driving traffic, but it’s our retargeting pixel that’s converting customers.”
It’s the data-driven understanding of what works—and what doesn’t— that separates sophisticated marketers from the pack.
Data is big business. 90% of corporate strategies involve investing in data to reach new audiences and personalize experiences.
But what if the data they’re relying on isn’t accurate? Most analytics setups are flawed. And broken configurations and skewed results often lead to misguided decision-making.
What if each email you sent earned you a 2000% ROI?
Email marketing (yes, still) rocks the highest return on investment of any medium, garnering on average $47 for every $1 you invest and being a top-three marketing channel for 87% of B2B and 76% of B2C marketers.
76% of customers would rather buy from a brand they feel connected to over a competitor.
Strong communication skills drive differentiation and memorability in marketing. That’s why you should understand the basic principles of communication and use them as a driving force behind your messaging.
The difference between great ideas and great marketing is in the planning. A great idea has the potential to drive traffic and sales, but if you don’t communicate it in the right way to the right people, it will never take off.
In this article, you’ll learn how to plan and validate content using a marketing matrix so your next great idea strikes a chord with your target audience.
Here’s an interesting statistic: Eight out of 10 TikTok users say they enjoy TikTok Ads.
At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising.
TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. Ads are a natural part of the experience. You can use this to your advantage to sell more products.
In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions.