The difference between great ideas and great marketing is in the planning. A great idea has the potential to drive traffic and sales, but if you don’t communicate it in the right way to the right people, it will never take off.
In this article, you’ll learn how to plan and validate content using a marketing matrix so your next great idea strikes a chord with your target audience.
Here’s an interesting statistic: Eight out of 10 TikTok users say they enjoy TikTok Ads.
At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising.
TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. Ads are a natural part of the experience. You can use this to your advantage to sell more products.
In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions.
Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition.
But to turn data into insights and money, it’s not enough to simply collect information. You have to track metrics you can act on.
In this article, you’ll learn which metrics to measure if you want to understand and improve marketing performance.
Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”
With digital analytics, you have access to all the data you need to make smart decisions without solely relying on feelings.
In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers.
According to Dell, data is the new crude oil of modern society. It’s mined, it’s processed, and it’s valuable—when you know what to do with it.
Data visualization turns raw data into accessible charts, graphs, and maps to help you share it, learn from it, and make data-driven decisions. But game-changing campaigns are only possible if visuals present information in the right way. Get it wrong, and the message is lost.
In this article, you’ll see eight of the best data visualization examples to inspire your internal and external marketing efforts.
You’ll learn when to use them, what to avoid so you don’t overwhelm or confuse your audience, and five tips for creating these visualizations yourself.
Investing in data lets you make strategic business decisions based on insights rather than instinct or opinion. It reduces risk and drives smarter investments.
But data has no value without understanding. While the data might make sense to you, it might appear as meaningless numbers on a page to people outside of your role.
The benefits of data lie in the way you communicate it.
In this article, you’ll learn why data storytelling is an important skill and how to use data presentation and visualization to influence your audience.
Despite rising ad cost fears during the pandemic, the ad industry is experiencing an unprecedented boom. And the ecommerce industry is leading the charge.
With Google processing over 100,000 searches every second, it’s an obvious choice for running ads.
And it can be a profitable one. In 2021, retro merch company Truffle Shuffle used the platform to increase sales by 192% and revenue by 114%—just one of many ecommerce Google ads success stories.
In this article, you’ll learn how Google Ads works, which ad types work best for ecommerce, and how to launch your first Google Ads campaign to drive traffic and sales in your ecommerce business.
TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery.
Brands big (like Ray-Ban) and small (like Scrub Daddy) have grown to millions of followers and seen exponential ROI.
For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram.
In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.
There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers.
The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business.
In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Find and fix leaks in your current acquisition strategy, and acquire high-value customers efficiently, so you can grow faster than the competition.
The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition.
But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket: You can keep filling it, but you’re much better off stopping the leak.
The more you put into retaining customers, the less you have to worry about acquiring new ones. Returning customers ensure your bucket is always partly full, keeping business healthy and your brand strong.
In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back.