3 secrets to email marketing that work
Email marketing still works… if you work it
Hosted by Jessica Best
Vice President Data-Driven Marketing @ Barkley
What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $20+ for every $1 you invest.
That is, if you do it right. The secret is using email’s unique advantages while avoiding the pitfalls of email marketing’s unique challenges. This webinar will share all 3 secret weapons so you can be well on your way to email marketing prowess.
In this webinar, you’ll learn how to:
- Make your email campaigns more relevant with 1-to-1 personalization — and don’t stop at “Hi, FirstName!”
- Use preheaders to support your subject lines to drive opens and engagement.
- Grow a permission-based list — don’t show up unannounced.
- Prove the Return on Marketing Investment of your email campaigns (even if you’re B2B).
Have any questions?
The webinar will last about 45 minutes. Have questions? Send them in the webinar chat.
About Jessica Best
Jessica is a self-admitted numbers nerd. She’s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Winnebago, Planet Fitness, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, At Home, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more.
Jessica also spreads the good word of great email marketing from the stage. She’s lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to Barcelona, and Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as VP of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.
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3 secrets to email marketing that work
Email marketing still works… if you work it
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