How to use personas for better marketing

Personas often live in silos. One of the biggest challenges facing persona creation is getting them into the business strategy.

Don’t know how to incorporate your personas into the business strategy? In this free webinar, you’ll learn actionable ways to increase sales and conversions with effective user personas.

In this webinar, you’ll learn:

• Identify personas your organization needs
• Decide which type of data to use
• Present personas in your organization and evangelize their use

Have any questions?

The webinar will last about 45 minutes. Have questions? Send them in the webinar chat.

About Stefania Mereu, PhD

Stefania is a UX Data Scientist, Strategist & Evangelist. She is the director of user experience at Pearson. Before then, she was Sr. Quantitative UX Researcher at Express Scripts and Vice President of Research at Vast, a medium size startup that raised $14 million last year.