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Master voice of customer research in CRO

Find out how to capture and derive insights from customer data on motivations, perceptions, anxieties, and behavior.

Get unlimited accessWatch ondemand anytime!

Hosted by Ben Labay
Research Director @ CXL

Fifty years ago companies competed on features. Twenty years ago it was price. Today, companies compete on experience. Experience trumps everything—including your product. Talking to your customers to just check a box isn’t going to cut it anymore.

Do you have a VoC research strategy? Do you have methods to efficiently and effectively capture data on customer’s perceptions of UX, friction, motivation, and uncertainties? What do you do with all the data once you have it?

Find answers to these questions with a peek into CXL’s voice of customer playbook.

In this webinar you will learn:

  • Understand the mindset that a researcher must have in order to collect and process VoC data.
  • Get specific methods to capture customer’s perceptions of UX, friction, motivation, and uncertainties.
  • Learn the art of codification and prioritization for research findings to create a process for testing and action.

About Ben Labay

Ben Labay

Ben is CXL’s conversion research specialist. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

Have any questions?

The webinar will last about 30 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.

Get unlimited access

Master voice of customer research in CRO

Find out how to capture and derive insights from customer data on motivations, perceptions, anxieties, and behavior.

Watch ondemand anytime!