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A bit of context, a ton of wins: Find more, better content ideas (that competitors won’t)

Tired of basing your content strategy on an export of “most linked” or “most shared” content? Learn how adding just a bit of context can highlight ultra-valuable opportunities that everyone else is missing.

Get unlimited accessWatch ondemand anytime!

Hosted by Derek Gleason
Content Lead @ CXL

Everyone analyzes content, whether to measure their own performance, compare their site to competitors, or conduct industry-wide research.

But the greatest “insights” we take away are laundry lists of URLs that earned a bunch of links or shares. And what do we do with that list? Often, we just note the topics of the most popular stuff and try to replicate it on our site.

Is it any wonder, then, that we don’t enjoy the same success? We get, at best, inconsistent results and, quite often, a fraction of the traffic, links, or shares our research suggested we would.

Learn how adding a bit of context to your existing content research can deliver bigger wins more often.

In this webinar you will learn to:

  • Compare competitors of vastly different sizes in the same spreadsheet.
  • Judge content based on the era in which it was produced—know if it was a great performance for that site at that given time.
  • Differentiate posts that earned links from active vs. passive link-building tactics.
  • Identify lucrative content marketing opportunities that everyone else is ignoring.

About Derek Gleason

Derek Gleason

Derek is the Content Lead for CXL. He’s responsible for publishing about 90 long-form posts per year on data-driven marketing, while also maintaining and improving a library of more than 700 posts.

Prior to joining CXL, he spent nearly four years at a digital marketing agency, delivering content marketing strategies and managing SEO for organizations like Land O’Lakes, Twitter, and Virginia Tech (as well as lots of small- and medium-sized business).

Have any questions?

The webinar will last about 30 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.

Get unlimited access

A bit of context, a ton of wins: Find more, better content ideas (that competitors won’t)

Tired of basing your content strategy on an export of “most linked” or “most shared” content? Learn how adding just a bit of context can highlight ultra-valuable opportunities that everyone else is missing.

Watch ondemand anytime!