Managing Director @Speero
Sr. Experimentation Strategist @Speero
It’s often the perception that optimization (which should involve customer research, data analysis, and experimentation, usually via A/B testing) can only help with improving conversions. The term CRO has a lot to answer for in this sense.
However, the practice of experimentation can go way beyond optimizing websites. More advanced businesses are creating centralized experimentation functions that help teams across their business in decision making, optimization, and increasing learnings about their customers.
You are already convinced…but is your leadership bought into CRO and Experimentation?
Do you struggle with:
- buy-in from leadership?
- no measurement of key metrics and KPIs?
- no development or data resources for the testing program?
- even successful tests aren’t implemented?
- poor ideas or test quality?
- low test velocity?
- affecting change in your organization?
These struggles are addressed by better program management. Understanding the principles and tools of experimentation program management will make it more effective, and fun.
Speakers: Ben Labay and Shiva Manjunath
Ben Labay is the Managing Director @ Speero. He combines years of academic and statistics training with customer experience and UX knowledge to help our team run programs for companies around the world. Clients include ADP, Native, Codecademy, and National Bankcard.
Shiva Manjunath is a Senior Experimentation Strategist @ Speero. He is a fanatic for creating high-value user experiences and has been doing so since 2013. He’s worked on teams spanning from B2B (Gartner) to B2C (Norwegian Cruise Line, Edible Arrangements).
About this workshop:
Experimentation is easy – building a program to support it can be much harder. We’ll walk you through some tips and tricks we’ve learned in building experimentation programs to help you remove roadblocks and optimize not just your website, but your program.
You will learn:
- What are the pros/cons for different experimentation models (e.g. de-centralized vs. centralized)
- How to approach an experimentation operating system
- How to incorporate research into your experimentation program
Get unlimited access
How to build a successful experimentation program
In this workshop, we will walk you through what are the best practices for setting up an experimentation program built to scale.
Watch ondemand anytime!