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Free Workshop

Your web analytics suck

Ok, maybe yours don’t. But most GA set-ups are full of problems. Let’s find out if you’re tracking what you should be.

Get unlimited accessWatch ondemand anytime!

Hosted by Fred Pike
Managing Director @ Northwoods

Can you fully trust the data you’re using in Google Analytics?

If you work regularly in GA – in a company account or an agency with access to many properties—chances are high that there are holes in the data. And you don’t want to use data you can’t trust.

Making decisions with a flawed setup causes problems for all parties. If you want the data you use to be trustworthy and actionable, you need to audit your analytics set up to make sure things are being tracked correctly.

In this webinar, you’ll learn key tools for assessing a GA implementation—sometimes without even having access to the GA account itself.

In this workshop, you’ll learn:

  • How to use chrome extensions to look at Google Analytics data without having access to the GA account (great for pitching work to a prospect, or wanting to see how well a website is using GA)
  • The five key set-up metrics that differentiate a decent Google Analytics implementation from a crappy one
  • What should be in that raw view, anyway?

Have any questions?

The workshop lasts about 45 minutes. Have questions? Join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.

About Fred Pike

Fred Pike 's headshot

Fred was one of the students in Peep’s second CRO class – long before the CXL Institute existed. Fred thought he knew GA, but after spending 12 weeks with Peep diving into CRO, he realized his GA knowledge just scratched the surface. Since then he has spent countless hours, and taken many courses, to get deep into both GA and GTM. Fred leads the GA/GTM practice at Northwoods, where he spends most of his client time working to improve client’s GA and GTM implementation and interpretation. Getting accurate page views, refining e-comm hits, getting rid of spam, adjusting filters, removing query parameters, tracking conversions, setting up cross-domain tracking – all in a day’s work to make sure his clients’ GA accounts are clean and accurate.

Get unlimited access

Your web analytics suck

Ok, maybe yours don’t. But most GA set-ups are full of problems. Let’s find out if you’re tracking what you should be.

Watch ondemand anytime!